Lighting's go-to-market model is one of the most complex in any product category. Does anyone outside the industry actually understand that—and does it matter if they don't?

Amy Bonder came to Luminii from the Fortune 500—Black & Decker, Advance Auto Parts, Bridgestone—and found that nothing prepares you for lighting's go-to-market complexity. In this episode, hosts Avi Mor (Morlights) and Lisa Reed (Reed Burkett Lighting Design) dig into what's broken. One agent partner touched a single project 178 times. The conversation moves through data fragmentation, spec integrity, and a harder question: why does this industry still fail to develop its own leaders? "Better is better," Amy says. Take the nuggets and move.

In This Episode:

• (00:00) Amy Bonder's path from Fortune 500 to the lighting industry
• (06:55) Why lighting's go-to-market model is unlike anything else
• (14:24) The real cost of a fragmented specification process
• (23:53) Solving the data and software gap across the value chain
• (32:50) Spec integrity and the lighting designer's role in reducing friction
• (37:31) Personal branding and leadership development for design firms
• (44:08) Feedback as a leadership tool: building stronger teams
• (50:26) The business fundamentals design school never teaches
• (55:15) Interns, AI, and developing the next generation
• Would you be interested in sponsoring our podcast? Reach out to us.
• Share your thoughts, comments, like and subscribe to hear all of our informative upcoming episodes!

About the show:

Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design.

Resources:
Amy Bonder LinkedIn: https://www.linkedin.com/in/amy-bonder-3b23b47/
Lighting Matters Podcast LinkedIn: https://www.linkedin.com/company/lighting-matters-podcast/
Lighting Matters Podcast YouTube Channel: https://www.youtube.com/channel/UCbLkEKnB8XgSXoeDY0T8t3w

Lisa Reed https://www.linkedin.com/in/lisa-j-reed-b198154/

Reed Burkett Lighting Design http://www.rbldi.com

Avraham Mor https://www.linkedin.com/in/avrahammor/

Morlights https://www.morlights.com/

What if the fastest way to bring a project in under budget was just to pay people on time?

Ron Unterreiner—retired design-build executive, founder of the People networking initiative and WBEDC, and advisor to the Rise CDFI—joins hosts Avi Mor of Morlights and Lisa Reed of Reed Burkett Lighting Design for a direct conversation about what's quietly breaking the AEC payment chain. The discussion is anchored in three realities: 30-day payment terms aren't prompt, they're a slow disaster for small firms; minority and women-owned contractors are turning to predatory lenders at 82% interest to bridge the gap; and lighting design is a specification decision, not an optional add-on. "There is no such thing as cash flow anymore," Ron says flatly. "It does not flow." So who has the power to change it—and why aren't they?

In This Episode:

• (00:00) Ron Unterreiner on 32 years in design-build and minority contractor equity work
• (08:24) How design and construction disciplines communicate—and where lighting fits in
• (11:21) Who actually controls which fixtures end up on a job site
• (18:59) The 90-day payment gap bankrupting AEC's smallest firms
• (25:27) Why large firms absorb slow payment while small firms can't survive it
• (32:10) What prompt payment actually looks like: lessons from HBE Corporation
• (38:13) Industry organizations, antitrust fears, and stalled collective action
• (43:05) The financial case owners aren't hearing: prompt payment costs less
• (50:52) Prioritizing clients who pay: a survival strategy for small design firms
• (51:46) Ron's defining lighting experience: Pope John XXIII at St. Peter's Basilica
• (57:39) Lighting design as a specification decision, not a budget line to eliminate
• Would you be interested in sponsoring our podcast? Reach out to us.
• Share your thoughts, comments, like and subscribe to hear all of our informative upcoming episodes!

About the show:

Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design.

Resources:

Ron Unterreiner: https://www.linkedin.com/in/ron-unterreiner-49a549184/

IALD (International Association of Lighting Designers): https://www.iald.org
Lighting Matters Podcast LinkedIn: https://www.linkedin.com/company/lighting-matters-podcast/
Lighting Matters Podcast YouTube Channel: https://www.youtube.com/channel/UCbLkEKnB8XgSXoeDY0T8t3w

Lisa Reed https://www.linkedin.com/in/lisa-j-reed-b198154/

Reed Burkett Lighting Design http://www.rbldi.com

Avraham Mor https://www.linkedin.com/in/avrahammor/

Morlights https://www.morlights.com/

Structural engineers are licensed. Architects are licensed. Why isn't lighting?

Hosts Avi Mor of Morlights and Lisa Reed of Reed Burkett Lighting Design go unscripted. It starts with a hotel ballroom running 20 footcandles at a dinner event, broken dimmers, and no one who knew how to operate them. From that comes a pointed question: why is proper lighting still treated as a luxury? The specification market sits at roughly 3–5% of total luminaires sold in the U.S. Lisa and Avi dig into licensure, the IES partnership with America by Design, and whether Neocon's Illuminated show can move that number.

In This Episode:

• (00:00) Season preview and upcoming guest lineup
• (06:18) Hotel ballroom lighting failure and the luxury perception problem
• (12:04) Neocon's Illuminated show: lighting in front of 50,000 designers
• (17:41) When lighting work becomes how you see everything
• (21:03) KU Campanile project and plans for the season ahead
• Would you be interested in sponsoring our podcast? Reach out to us.
• Share your thoughts, comments, like and subscribe to hear all of our informative upcoming episodes!

About the show:

Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design.

Resources:
IES (Illuminating Engineering Society): https://www.ies.org

Neocon / Illuminated: https://www.neocon.com

The Merchandise Mart, Chicago: https://www.themart.com

IALD (International Association of Lighting Designers): https://www.iald.org
Lighting Matters Podcast LinkedIn: https://www.linkedin.com/company/lighting-matters-podcast/
Lighting Matters Podcast YouTube Channel: https://www.youtube.com/channel/UCbLkEKnB8XgSXoeDY0T8t3w

Lisa Reed https://www.linkedin.com/in/lisa-j-reed-b198154/

Reed Burkett Lighting Design http://www.rbldi.com

Avraham Mor https://www.linkedin.com/in/avrahammor/

Morlights https://www.morlights.com/