In this micro-episode of Lessons From Last Time, Ken Perry reflects on why user experience sits at the center of sustainable growth. Leaders often refine strategy without seeing how customers and teams actually experience the work. Ken invites listeners to notice where confusion, friction, or misalignment quietly erode trust, and why intentional user experience is foundational to customer experience, leadership, and culture.

In the Season 4 premiere of Lessons From Last Time, host Ken Perry shares how the show is evolving this year. While the stories remain personal and honest, the focus shifts toward clearer leadership lessons and how to apply these real-world insights. Ken introduces the new monthly format and previews what’s ahead this season for leaders navigating culture, connection, and change.

In this episode of Lessons From Last Time, Navy SEAL veteran and sports minister Jake Roberts joins Ken to reflect on a life defined by service, resilience, and faith. From his time as a Navy SEAL officer to becoming a C12 chair, he examines the defining moments that helped him realize his life’s purpose as a leader.

Jake discusses how his leadership experience was built by earning trust, communicating with focused intention, and developing people through mental and physical challenges. He explores the power of self-belief, sharing how mentors helped him recognize strengths he hadn’t yet seen in himself.

He opens up about the transition from military to civilian life and rediscovering his connection to his faith that ultimately led him to his current mission–supporting leaders and helping kids find the light in life. This episode is a powerful reminder that growth begins when you step into discomfort with purpose.