It's been a while since our last episode. Now it is time for an update. We have been busy launching in France and the UAE and are working on more countries like Australia, China and Chile. Fingers crossed!

Also, we are replacing the imported brown rice syrup in our energy gels with locally sourced tapioca syrup. We are doubling down on our commitment to only source ingredients close to our factory.

In the US, we are trying our best to get into many running shops, while experimenting with our amazon sales.

More updates coming soon!

Two key elements to building Lecka are having a great product and building long-lasting trust with communities. Everything else will fall into place then.

How do we build communities?

We work with numerous running clubs around the world. We give them samples to try, we tell the story, and try to understand how we can add value.

We work with various sports events where we provide small 10g samples of our bars for checkpoint nutrition. We don't provide actual products for free giveaways. That devalues our products.

We work with athletes who have a strong offline community. As people need to experience Lecka offline, we prefer athletes who can share the Lecka love with their friends and community members. Also, we do not ask for being the exclusive nutrition partner of the athlete.

Plus, we work with other brands that host events and share our vision of community building.

Find it here:

USA: www.getlecka.com

Denmark: www.getlecka.dk

Vietnam: www.getlecka.vn

Germany: www.getlecka.de

Singapore: https://www.rdrc.sg/products/lecka-energy-gel-cacao-coffee

Hong Kong: https://foodisdom.is/products/lecka-natural-vegan-energy-gel-coffee-cacao-43g

Follow us on Instagram:

- www.instagram.com/leckanutrition

- www.instagram.com/lecka.bites

Hear the background story about the launch in Puerto Rico and Switzerland. He takes you through the last few months of work and how those two countries came about. Also, each country brings its challenges and opportunities. We never stop learning!

Additionally, learn more about why we stopped the research into a hydration powder based on processed sugars. No dextrin, fructose, sucrose or anything whatsoever can be found in our products.

We stay true to our mission of real food nutrition.

Find it here:

USA: www.getlecka.com

Denmark: www.getlecka.dk

Vietnam: www.getlecka.vn

Germany: www.getlecka.de

Singapore: https://www.rdrc.sg/products/lecka-energy-gel-cacao-coffee

Hong Kong: https://foodisdom.is/products/lecka-natural-vegan-energy-gel-coffee-cacao-43g

Follow us on Instagram:

- www.instagram.com/leckanutrition

- www.instagram.com/lecka.bites