In this engaging episode as we speak with Michael Walrath, the esteemed CEO of Yext, to delve into the transformative role of AI in shaping the search landscape. Together, we unravel the implications of AI-driven search experiences for businesses and how they can adapt their marketing strategies to thrive in a post-Google world. With Michael's expert insights, we unravel the nuances of enhancing brand visibility through structured data and explore practical ways for businesses to future-proof their search strategies in an era dominated by AI. We demystify the misconceptions surrounding AI and search, as we embark on a journey to uncover the immense possibilities that lie ahead in the realm of AI-powered search.

About the Guest

Michael Walrath is CEO and Chair of the Board at Yext, serving on its board since 2009 and as Chair since 2011.

He co-founded WGI Group, LLC, investing in early and expansion-stage startups in enterprise software, consumer internet, and digital media. Previously, he co-founded and chaired Moat Inc., acquired by Oracle in 2017. In 2003, he founded Right Media, the first open exchange for digital advertising, serving as Chairman and CEO until its acquisition by Yahoo! in 2007, where he led global advertising marketplaces.

Mr. Walrath holds a B.A. in English from the University of Richmond.

Yext is the leading digital presence platform for multi-location brands, ensuring accurate, trustworthy customer interactions across search, AI, reviews, and social media. By centralizing their digital presence, brands create consistent, engaging experiences, turning their online footprint into a competitive advantage.

Guest social media

- Website: www.yext.com

- LinkedIn: linkedin.com/in/michael-walrath-b63166

Host social media

- www.siinda.org

- https://www.linkedin.com/in/kimberli-lewis-7a34053/?ppe=1

- https://www.facebook.com/followsiinda/

- https://www.linkedin.com/company/search-and-information-industry-association/?viewAsMember=true

In the dynamic world of business, obstacles are inevitable, but they can serve as powerful catalysts for growth and innovation. Instead of viewing challenges as setbacks, successful entrepreneurs and organizations learn to embrace them, using adversity as a steppingstone for new opportunities. By fostering resilience, creativity, and adaptability, businesses can not only navigate difficulties but also emerge stronger and more competitive in their respective markets. Our guest in this episode has written a book on just how to do this, and shares with us his insights and stories.

About the Guest

Pat Alacqua is a seasoned business growth strategist who has built successful companies and helped others achieve rapid, sustainable growth. Drawing from decades of hands-on experience, he founded the Entrepreneur to Enterprise Program to guide business leaders through every stage of their journey.

His latest book, Obstacles to Opportunity: Transforming Business Challenges into Triumphs – Stories and Strategies from Leaders Who’ve Mastered It (Entrepreneur to Enterprise, May 6, 2025), shares powerful lessons from top-performing entrepreneurs who turned setbacks into success. His book is available on Amazon.

Guest social media

- Website: www.PatAlacqua.com

- LinkedIn: https://www.linkedin.com/in/patalacqua/.

Host social media

- Website: www.siinda.org

www.globalbusinesstherapy.com

- LinkedIn: https://www.linkedin.com/in/kimberli-lewis-7a34053/?ppe=1

- Facebook: https://www.facebook.com/groups/321914342101473/

https://www.facebook.com/followsiinda/

Today’s interview explores key themes affecting the modern workforce, including employee engagement, mental health awareness, and technology's dual role. It highlights how traditional work-life balance is shifting, especially for Millennials and Gen Z, and raises concerns about AI's impact on human connection.

We discuss the significant focus on mental health in the workplace and how it reflects the significant societal changes, accelerated by public figures discussing their struggles and events like the pandemic that demand more humane practices.

We discuss the need for employers to create environments that prioritize well-being and engagement, aligning workplace practices with evolving societal expectations

About the Guest

Nick Smallman is Founder and CEO of Working Voices, a consultancy and training provider. For the last 25 years he has been advising global blue-chip clients on engagement, productivity, and retention. He is based in London, UK.

He is the co-author of the new book Engaging Teams: How to Use Social Wellbeing to Boost Performance, Retention, and Culture (Kogan Page, March 25, 2025) along with along with Dan Parry, Head of Communications at Working Voices.

Guest social media

- Website: https://www.workingvoices.com/engaging-teams/

- Instagram: https://www.instagram.com/nicksmallman/

- LinkedIn: https://www.linkedin.com/in/akeynotespeaker/

Host social media

- Website: www.siinda.org

www.globalbusinesstherapy.com

- LinkedIn: https://www.linkedin.com/in/kimberli-lewis-7a34053/?ppe=1

- Facebook: https://www.facebook.com/groups/321914342101473/

https://www.facebook.com/followsiinda/

Today we are going to talk about the transformative impact of AI in search technology, a topic that has garnered significant attention it is at events like VivaTech. Just returning from VivaTech a couple weeks ago I can vouch for the fact that all eyes were on AI.

AI tools such as ChatGPT and Perplexity continue to reshape user behavior and trust in traditional search platforms; we explore these shifts and their implications for businesses.

In this episode will delve into the evolving landscape of SEO strategies, the challenges of factual accuracy, and the importance of personalized search experiences with an expert in this area.

About the Guest

Aaron is the Vice President of Business Development and Partners at Boostability. With 25+ years in online marketing, he has led successful global partnership growth across Australia, Europe, the Middle East, and South Africa. Passionate about local search, e-commerce, and digital strategy,

Aaron is driven to help small businesses thrive in today’s digital landscape. His diverse career includes roles as a consultant, marketer, entrepreneur, and strategist.

Boostability is the global leader in white-label SEO for SMBs. Its proprietary platform, LaunchPad, powers scalable, affordable SEO solutions, tracking over 4.4 million keywords monthly. This data-driven approach helps 86% of customers reach Google’s first page within 6–9 months.

Boostability pioneered affordable SEO at scale and now serves SMBs in 15 countries and 9 languages—more than any other provider globally.

Guest social media

- Website: https://www.boostability.com/

- Facebook: https://www.facebook.com/boostability/

- Instagram: https://www.instagram.com/boostability/

- Company LinkedIn: https://www.linkedin.com/company/boostability

- Guest LinkedIn: https://www.linkedin.com/in/aaronpresbury

- Twitter/X: https://x.com/Boostability

- YouTube: https://www.youtube.com/c/Boostability

Host social media

- Website: www.siinda.org

www.globalbusinesstherapy.com

- LinkedIn: https://www.linkedin.com/in/kimberli-lewis-7a34053/?ppe=1

- Facebook: https://www.facebook.com/groups/321914342101473/

https://www.facebook.com/followsiinda/