Money doesn’t have to be confusing, restrictive, or overwhelming – it can be a powerful tool for freedom when aligned with your values.

In this episode of KnowThyBrand, host Giulia Iannucci welcomes Jessica Cook, founder of DeFinance and financial coach dedicated to helping women - and anyone excluded from traditional financial spaces - rewrite their money story.

Jessica shares how societal narratives have historically left women out of financial conversations, and why reclaiming financial independence isn’t just about numbers - it's about agency, alignment, and bold life choices. From unlearning limiting beliefs to building personalized financial safety nets, this episode is a roadmap to turning money into a tool for freedom, not fear.

Whether you're managing debt, dreaming of early retirement, or simply want to feel more in control of your finances, Jessica offers practical strategies, mindset shifts, and a warm reminder: you can do this - and you don’t have to be a finance expert to start.

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What if the real key to productivity, fulfillment, and emotional balance isn’t time management - but energy management?

In this episode, Giulia sits down with executive coach and sustainability consultant Alina Ignatieva to explore the powerful link between purpose, authenticity, and energy. Drawing from her work with high-performing professionals and her own experience as a mother, entrepreneur, and leader, Alina shares why women especially need to rethink what drains them, what fuels them, and how to reclaim their agency.

From battling burnout to letting go of the “supermom” myth, this episode dives into the real-world challenges we face and the small but mighty shifts that can help us restore balance and joy. Whether you're navigating career stress, parenting overwhelm, or just feel depleted this conversation will help you reflect, reset, and redirect your energy toward what truly matters.

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In industries where fire and safety take center stage, women are still fighting to claim their space. But what happens when two trailblazers decide to create a movement to empower the women shaping the future of fire protection?

In this inspiring episode, Giulia welcomes Niina Beltowski, Key Account Manager at Viking Nordic and co-founder of K(vinn)-Faktor, an association dedicated to supporting women in the fire protection industry. From the first female salesperson at her company to a key supporter building a fast-growing community of over 60 women, Niina shares her journey, challenges, and bold vision for a more inclusive future.

Niina opens up about the pressure of navigating male-dominated spaces, the power of authenticity, and how clear communication and shared purpose can help foster respect in even the most traditionally male-dominated environments. Whether you’re in tech, engineering, or any other male-heavy industry, Niina’s story will inspire you to show up as yourself, and create room for others to do the same.

Click here for show notes and resources mentioned in this episode.