In this inspiring episode of KnowThyBrand, Giulia sits down with Stuart Alexander, a finance professional, entrepreneur, and humanitarian - to explore what it really means to lead with values, purpose, and compassion.

From his roots in Lancashire and an early career as a geologist to becoming a respected leader in fund distribution, Stuart’s story takes an extraordinary turn. Today, alongside running his financial ventures, he dedicates much of his time to a volunteer project supporting Ukraine.

With a small team of volunteers, Stuart drives SUVs across Europe - vehicles converted into emergency field ambulances to help evacuate wounded soldiers and civilians. Each journey saves lives and reminds us what leadership, courage, and empathy look like in action.

Beyond the frontlines, Stuart’s philosophy extends to everyday life and business. He believes companies can have a soul - one that empowers people, builds community, and makes a difference far beyond profit. His reflections on authentic leadership, empowerment, and shared purpose offer a refreshing reminder that success is measured by impact, not hierarchy.

Whether you’re a business leader, a volunteer, or someone looking to reconnect with purpose, this episode is a moving invitation to use whatever resources you have - time, energy, or courage - to make a difference.

Click here for full show notes and resources mentioned in the episode.

What role does intuition play in business success – and how can entrepreneurs strengthen this often-overlooked skill?

In the first episode of the new season of KnowThyBrand, host Giulia Iannucci speaks with Lia Dunlap, intuitive business strategist and founder of the Limitless Life Club. Lia shares her journey from corporate life to embracing her intuitive gifts and supporting entrepreneurs in aligning their work with authenticity and purpose.

Together, they explore how intuition, emotional intelligence, and authenticity are not only personal strengths but powerful tools for leadership, communication, and influence. Lia offers practical steps for tuning into your inner guidance, building confidence, and making aligned decisions that lead to both fulfillment and sustainable success.

Whether you’re seeking to grow your business, connect more deeply with clients, or lead with greater clarity, this conversation is an inspiring reminder that intuition is a skill anyone can develop – and a catalyst for building work that truly connects with your values, your vision, and the people you serve.

Click here for full show notes and resources mentioned in the episode.

Money doesn’t have to be confusing, restrictive, or overwhelming – it can be a powerful tool for freedom when aligned with your values.

In this episode of KnowThyBrand, host Giulia Iannucci welcomes Jessica Cooke, founder of DEFINANCE and financial coach dedicated to helping women - and anyone excluded from traditional financial spaces - rewrite their money story.

Jessica shares how societal narratives have historically left women out of financial conversations, and why reclaiming financial independence isn’t just about numbers - it's about agency, alignment, and bold life choices. From unlearning limiting beliefs to building personalized financial safety nets, this episode is a roadmap to turning money into a tool for freedom, not fear.

Whether you're managing debt, dreaming of early retirement, or simply want to feel more in control of your finances, Jessica offers practical strategies, mindset shifts, and a warm reminder: you can do this - and you don’t have to be a finance expert to start.

Click here for show notes and resources mentioned in this episode.