In this inspiring episode of KnowThyBrand, Giulia sits down with Stuart Alexander, a finance professional, entrepreneur, and humanitarian - to explore what it really means to lead with values, purpose, and compassion.

From his roots in Lancashire and an early career as a geologist to becoming a respected leader in fund distribution, Stuart’s story takes an extraordinary turn. Today, alongside running his financial ventures, he dedicates much of his time to a volunteer project supporting Ukraine.

With a small team of volunteers, Stuart drives SUVs across Europe - vehicles converted into emergency field ambulances to help evacuate wounded soldiers and civilians. Each journey saves lives and reminds us what leadership, courage, and empathy look like in action.

Beyond the frontlines, Stuart’s philosophy extends to everyday life and business. He believes companies can have a soul - one that empowers people, builds community, and makes a difference far beyond profit. His reflections on authentic leadership, empowerment, and shared purpose offer a refreshing reminder that success is measured by impact, not hierarchy.

Whether you’re a business leader, a volunteer, or someone looking to reconnect with purpose, this episode is a moving invitation to use whatever resources you have - time, energy, or courage - to make a difference.

Click here for full show notes and resources mentioned in the episode.