Digital marketing is an ever evolving landscape. In this episode Co-Communications Director Alyssa Barnsley speaks with Dr. Loran Jarrett to learn more about digital marketing and how Dr. Jarrett is preparing the next generation of marketers.

Mission Mavericks was created by the Central West Coast Chapter to help local nonprofit organizations with communications guidance and support. In this episode, Linda and Paul Johnson, founders of Service Dogs Saving Lives (SDSL), sit down with the CWC Community team to discuss how the Mission Mavericks program benefited SDSL.

Mission Mavericks consistently works with local area groups. Be sure to check https://cwcfpra.com/mission-mavericks/ for future application deadlines.

Editing by Muffy Lavens Theme song courtesy of Ben Kunkel/Professor Soup

Have a suggestion for a future episode? Let us know by filling out this form. For more information on the Central West Coast Chapter of FPRA visit https://cwcfpra.com/

Just Following Up...Again is sponsored by Next Mark.

Next-Mark is a full-service, award-winning marketing communications agency based in Sarasota, FL. It helps business leaders beat their growth targets by delivering better competitive insights, more powerful branding, stronger strategies and faster results. Breaking away from the constraints of traditional marketing service organizations, the Next-Mark team facilitates new conversations about a client’s brand, integrating experience, analytics and innovation in developing strategic marketing solutions to meet clients’ individual needs. Next-Mark focuses on internationally and nationally recognized brands along with growing companies across a broad spectrum of categories, including healthcare, technology, hospitality and entertainment, not-for-profits, tourism, retail, destination, and real estate.

With clients from Beverly Hills to Amsterdam, its roster includes industry leaders like Simon Malls, Comcast/NBC, LexisNexis, Elsevier, CMX/Cinebistro, Medecision, California Pizza Kitchen, along with Florida-based clients such as The City of Sarasota, John Cannon Homes, DWYLA Architecture, Willis Smith Construction, St. Armands Circle, The Sarasota Players, First 1000 Days Suncoast, Yarnall Moving and Storage, CitySide Apartments, Sugar Champagne Bar, among others. Along with marketing communications solutions, Next-Mark is a Certified Salesforce Partner engaging with clients in over 18 states and Canada and is a proud longtime member of the Florida Public Relations Association. Learn more at https://next-mark.com/

In this episode, we dive into the LeadershipFPRA program. CWC Members Jennifer Hemmerdinger, APR and Laura Ansel, APR, CPRC share their experiences in the LeadershipFPRA program and how the program has impacted their careers.

If you're ready to join LeadershipFPRA after listening to this episode, hurry over to the FPRA website. Applications for Class X are due by June 23, 2025.

Applications: https://www.fpra.org/professional-development/leadership-opportunities/leadershipfpra

Editing by Muffy Lavens Theme song courtesy of Ben Kunkel/Professor Soup

Have a suggestion for a future episode? Let us know by filling out this form. For more information on the Central West Coast Chapter of FPRA visit https://cwcfpra.com/

Just Following Up...Again is sponsored by Next Mark.

Next-Mark is a full-service, award-winning marketing communications agency based in Sarasota, FL. It helps business leaders beat their growth targets by delivering better competitive insights, more powerful branding, stronger strategies and faster results. Breaking away from the constraints of traditional marketing service organizations, the Next-Mark team facilitates new conversations about a client’s brand, integrating experience, analytics and innovation in developing strategic marketing solutions to meet clients’ individual needs. Next-Mark focuses on internationally and nationally recognized brands along with growing companies across a broad spectrum of categories, including healthcare, technology, hospitality and entertainment, not-for-profits, tourism, retail, destination, and real estate.

With clients from Beverly Hills to Amsterdam, its roster includes industry leaders like Simon Malls, Comcast/NBC, LexisNexis, Elsevier, CMX/Cinebistro, Medecision, California Pizza Kitchen, along with Florida-based clients such as The City of Sarasota, John Cannon Homes, DWYLA Architecture, Willis Smith Construction, St. Armands Circle, The Sarasota Players, First 1000 Days Suncoast, Yarnall Moving and Storage, CitySide Apartments, Sugar Champagne Bar, among others. Along with marketing communications solutions, Next-Mark is a Certified Salesforce Partner engaging with clients in over 18 states and Canada and is a proud longtime member of the Florida Public Relations Association. Learn more at https://next-mark.com/

State President Julie Frey, APR, CPRC and State President-Elect Lindsay Hudock, APR, CPRC sat down with CWC-FPRA President Hunter Carpenter, APR in this episode of Just Following Up…Again. They discuss the benefits of an FPRA member and some of the exciting programs on the horizon, including the PR & Comms Summit. Learn all about with FPRA has to offer in this episode.

Editing by MakSchu Productions Theme song courtesy of Ben Kunkel/Professor Soup

Have a suggestion for a future episode? Let us know by filling out this form. For more information on the Central West Coast Chapter of FPRA visit https://cwcfpra.com/

Just Following Up...Again is sponsored by Next Mark.

Next-Mark is a full-service, award-winning marketing communications agency based in Sarasota, FL. It helps business leaders beat their growth targets by delivering better competitive insights, more powerful branding, stronger strategies and faster results. Breaking away from the constraints of traditional marketing service organizations, the Next-Mark team facilitates new conversations about a client’s brand, integrating experience, analytics and innovation in developing strategic marketing solutions to meet clients’ individual needs. Next-Mark focuses on internationally and nationally recognized brands along with growing companies across a broad spectrum of categories, including healthcare, technology, hospitality and entertainment, not-for-profits, tourism, retail, destination, and real estate.

With clients from Beverly Hills to Amsterdam, its roster includes industry leaders like Simon Malls, Comcast/NBC, LexisNexis, Elsevier, CMX/Cinebistro, Medecision, California Pizza Kitchen, along with Florida-based clients such as The City of Sarasota, John Cannon Homes, DWYLA Architecture, Willis Smith Construction, St. Armands Circle, The Sarasota Players, First 1000 Days Suncoast, Yarnall Moving and Storage, CitySide Apartments, Sugar Champagne Bar, among others. Along with marketing communications solutions, Next-Mark is a Certified Salesforce Partner engaging with clients in over 18 states and Canada and is a proud longtime member of the Florida Public Relations Association. Learn more at https://next-mark.com/

Just Following Up...Again is back with a very special interview with Joseph Grano, President and Founder of Next-Mark. In this episode, listeners will learn about Next-Mark's growth over the past 20th years and lessons in business Joe has learned through growing the company. Future entrepreneurs will also get some insight into how to start their own businesses.

Have a suggestion for a future episode? Let us know by filling out this form. For more information on the Central West Coast Chapter of FPRA visit https://cwcfpra.com/

Editing by Muffy Lavens Theme song courtesy of Ben Kunkel/Professor Soup

Just Following Up...Again is sponsored by Next Mark.

Next-Mark is a full-service, award-winning marketing communications agency based in Sarasota, FL. It helps business leaders beat their growth targets by delivering better competitive insights, more powerful branding, stronger strategies and faster results. Breaking away from the constraints of traditional marketing service organizations, the Next-Mark team facilitates new conversations about a client’s brand, integrating experience, analytics and innovation in developing strategic marketing solutions to meet clients’ individual needs. Next-Mark focuses on internationally and nationally recognized brands along with growing companies across a broad spectrum of categories, including healthcare, technology, hospitality and entertainment, not-for-profits, tourism, retail, destination, and real estate.

With clients from Beverly Hills to Amsterdam, its roster includes industry leaders like Simon Malls, Comcast/NBC, LexisNexis, Elsevier, CMX/Cinebistro, Medecision, California Pizza Kitchen, along with Florida-based clients such as The City of Sarasota, John Cannon Homes, DWYLA Architecture, Willis Smith Construction, St. Armands Circle, The Sarasota Players, First 1000 Days Suncoast, Yarnall Moving and Storage, CitySide Apartments, Sugar Champagne Bar, among others. Along with marketing communications solutions, Next-Mark is a Certified Salesforce Partner engaging with clients in over 18 states and Canada and is a proud longtime member of the Florida Public Relations Association. Learn more at https://next-mark.com/

Those on the Suncoast likely know Linda Carson from ABC7's Suncoast View, but she has had an expansive career spanning decades. Linda started her TV career in 1964 as a "TV Weather Girl" at Channel 11 in Atlanta. She went on to become one of the first female TV reporters and one of the first prime time female anchors in the country. Through her career she covered the Civil Rights Movement focusing on Coretta Scott King, walked with President George Bush to the media center following Sept. 11th, and interviewed a death row inmate. In this episode, Linda shares her incredible journalism journey and offers a little advice to both journalists and PR professionals.

Have a suggestion for a future episode? Let us know by filling out this form. For more information on the Central West Coast Chapter of FPRA visit https://cwcfpra.com/

Editing by MakSchu Productions Theme song courtesy of Ben Kunkel/Professor Soup

Just Following Up...Again is sponsored by Next Mark.

Next-Mark is a full-service, award-winning marketing communications agency based in Sarasota, FL. It helps business leaders beat their growth targets by delivering better competitive insights, more powerful branding, stronger strategies and faster results. Breaking away from the constraints of traditional marketing service organizations, the Next-Mark team facilitates new conversations about a client’s brand, integrating experience, analytics and innovation in developing strategic marketing solutions to meet clients’ individual needs. Next-Mark focuses on internationally and nationally recognized brands along with growing companies across a broad spectrum of categories, including healthcare, technology, hospitality and entertainment, not-for-profits, tourism, retail, destination, and real estate.

With clients from Beverly Hills to Amsterdam, its roster includes industry leaders like Simon Malls, Comcast/NBC, LexisNexis, Elsevier, CMX/Cinebistro, Medecision, California Pizza Kitchen, along with Florida-based clients such as The City of Sarasota, John Cannon Homes, DWYLA Architecture, Willis Smith Construction, St. Armands Circle, The Sarasota Players, First 1000 Days Suncoast, Yarnall Moving and Storage, CitySide Apartments, Sugar Champagne Bar, among others. Along with marketing communications solutions, Next-Mark is a Certified Salesforce Partner engaging with clients in over 18 states and Canada and is a proud longtime member of the Florida Public Relations Association. Learn more at https://next-mark.com/

Kristen Lessig-Schenerlein is an executive coach, wellbeing strategist, keynote speaker and founder of Koi Coaching and Consulting. Hannah McGowan is a professional trainer, coach and founder of Hannah McGowan Coaching. Together they founded The CORE Program, a transformational leadership development program designed to unlock hidden potential in the next generation of leaders in the Sarasota community. In this episode, Past-President Sheryl Vieira sits down with Kristen and Hannah to discuss the CORE Program and how it supports leaders throughout the Sarasota/Manatee area.

Note to listeners: If you are listening to this episode after March 12, 2025, the CORE Leadership application has closed. Please visit https://www.coreleadershipcoaching.com/ for more information and future application time periods.

Editing by Muffy Lavens Theme song courtesy of Ben Kunkel/Professor Soup

Have a suggestion for a future episode? Let us know by filling out this form. For more information on the Central West Coast Chapter of FPRA visit https://cwcfpra.com/

Just Following Up...Again is sponsored by Next Mark.

Next-Mark is a full-service, award-winning marketing communications agency based in Sarasota, FL. It helps business leaders beat their growth targets by delivering better competitive insights, more powerful branding, stronger strategies and faster results. Breaking away from the constraints of traditional marketing service organizations, the Next-Mark team facilitates new conversations about a client’s brand, integrating experience, analytics and innovation in developing strategic marketing solutions to meet clients’ individual needs. Next-Mark focuses on internationally and nationally recognized brands along with growing companies across a broad spectrum of categories, including healthcare, technology, hospitality and entertainment, not-for-profits, tourism, retail, destination, and real estate.

With clients from Beverly Hills to Amsterdam, its roster includes industry leaders like Simon Malls, Comcast/NBC, LexisNexis, Elsevier, CMX/Cinebistro, Medecision, California Pizza Kitchen, along with Florida-based clients such as The City of Sarasota, John Cannon Homes, DWYLA Architecture, Willis Smith Construction, St. Armands Circle, The Sarasota Players, First 1000 Days Suncoast, Yarnall Moving and Storage, CitySide Apartments, Sugar Champagne Bar, among others. Along with marketing communications solutions, Next-Mark is a Certified Salesforce Partner engaging with clients in over 18 states and Canada and is a proud longtime member of the Florida Public Relations Association. Learn more at https://next-mark.com/

Being prepared for an interview is a crucial part of media relations and telling a good story. Hallie Peliet Young, Founder & CEO of No Blues News, shares best practices when conducting on camera interviews. Hallie’s expertise has earned her two prestigious Telly Awards and an Emmy nomination, recognizing her talent for creating content that resonates and drives meaningful impact. In this episode, she’ll share tips and tricks to make sure your spokesperson is ready for their next interview.

Editing by MakSchu Productions Theme song courtesy of Ben Kunkel/Professor Soup

Have a suggestion for a future episode? Let us know by filling out this form. For more information on the Central West Coast Chapter of FPRA visit https://cwcfpra.com/

Just Following Up...Again is sponsored by Next Mark.

Next-Mark is a full-service, award-winning marketing communications agency based in Sarasota, FL. It helps business leaders beat their growth targets by delivering better competitive insights, more powerful branding, stronger strategies and faster results. Breaking away from the constraints of traditional marketing service organizations, the Next-Mark team facilitates new conversations about a client’s brand, integrating experience, analytics and innovation in developing strategic marketing solutions to meet clients’ individual needs. Next-Mark focuses on internationally and nationally recognized brands along with growing companies across a broad spectrum of categories, including healthcare, technology, hospitality and entertainment, not-for-profits, tourism, retail, destination, and real estate.

With clients from Beverly Hills to Amsterdam, its roster includes industry leaders like Simon Malls, Comcast/NBC, LexisNexis, Elsevier, CMX/Cinebistro, Medecision, California Pizza Kitchen, along with Florida-based clients such as The City of Sarasota, John Cannon Homes, DWYLA Architecture, Willis Smith Construction, St. Armands Circle, The Sarasota Players, First 1000 Days Suncoast, Yarnall Moving and Storage, CitySide Apartments, Sugar Champagne Bar, among others. Along with marketing communications solutions, Next-Mark is a Certified Salesforce Partner engaging with clients in over 18 states and Canada and is a proud longtime member of the Florida Public Relations Association. Learn more at https://next-mark.com/