Most media campaigns are more than just visuals – they’re the result of rhythm, patience, storytelling…and maybe even AI. In this episode of Just Following Up…Again, CWC Communications Committee Member Lydia Baxter speaks with 20-time Emmy winner Larry Watzman from FOX 35 Orlando.

Larry reveals how his background as a musician shapes his creative approach, and how marketing and communications is all about building community. Plus, he shares behind-the-scenes stories including a Super Bowl campaign with the Goo Goo Dolls and lessons learned from puppy raising for Palmetto-based nonprofit Dogs, Inc.

Whether you’re a PR pro, content creator, or media strategist, Larry’s insights will inspire you to rethink the way you approach storytelling, community engagement, and technology.

Have a suggestion for a future episode? Let us know by filling out this form. For more information on the Central West Coast Chapter of FPRA visit https://cwcfpra.com/

Editing by Muffy Lavens Theme song courtesy of Ben Kunkel/Professor Soup

In this episode of Just Following Up…Again, we’re joined by Tiff Knighten — award-winning publicist, founder of Brand Curators, and a leading voice in culture-driven communications — to talk about leveraging pop culture to create viral, strategic PR moments.

As a seasoned communications strategist and entrepreneur, Tiff has built Brand Curators into a respected agency focused on brand storytelling and visibility. Her work sits at the intersection of culture, media, and influence making her the perfect guide for a conversation about how brands can tap into trending conversations without looking opportunistic.

This episode is part of our Live from the Summit series and is kindly sponsored by Liquid Creative. Learn more at https://liquidcreativestudio.com/

Have a suggestion for a future episode? Let us know by filling out this form. For more information on the Central West Coast Chapter of FPRA visit https://cwcfpra.com/

Editing by Muffy Lavens Theme song courtesy of Ben Kunkel/Professor Soup

As we continue our Live from Summit series, we’re joined by Annie Scranton, Founder of Pace Public Relations, an award-winning public relations agency focused on business strategy, development, and media relations. Annie shares insights from her session, "Leveraging Earned Media Amidst a Media Sh*tstorm." Learn valuable insights in media relations whether you're a seasoned pro or new to the field.

Have a suggestion for a future episode? Let us know by filling out this form. For more information on the Central West Coast Chapter of FPRA visit https://cwcfpra.com/

The Live from the Summit mini-series is sponsored by Liquid Creative. Learn more at https://liquidcreativestudio.com/

Editing by Muffy Lavens Theme song courtesy of Ben Kunkel/Professor Soup