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Juicero: The Rise and Fall of a $120M Startup

Juicero: The Rise and Fall of a $120M Startup

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 Juicero, a high-tech, WiFi-connected juicer startup, raised $120M from top investors with its promise of fresh, cold-pressed juice at home. Despite innovative features, a viral video revealed the juicer was unnecessary—juice could be squeezed by hand. Sales plummeted, layoffs followed, and Juicero shut down in 2017. The story highlights the importance of solving real problems and not over-engineering expensive solutions for simple needs.

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