From Frontline Cashier to CEO: James Knight on Mastering Performance Without the Burnout

Air Supply is back with a powerful and brutally honest conversation with executive coach and former CEO, James Knight.

James's career path is anything but traditional. After leaving school at GCSE level, he eschewed the classic academic route, starting in frontline retail banking before quickly moving through senior roles at companies like O2 Telefonica and the RAC, culminating in his role as CEO of Innserve (the joint venture between Heineken and Carlsberg responsible for installing and maintaining 75% of the UK's beer supply systems—from pubs to Glastonbury).

In this candid discussion with host Joshua O'Connor, James pulls back the curtain on the "success trap" and why the external veneer of high-powered corporate life often masks deep personal emptiness.

What You'll Learn:

• The Foundations of High Performance: James reveals the non-negotiable habits and foundations (sleep, movement, recovery) that he believes are more critical to sustained success than hours worked.
• The Cost of Ego: Why James asserts that "your ego is the most expensive thing you'll ever own," and how a willingness to be humble and seek help is the fastest route to unlocking your potential.
• Redefining Success: Hear why the ultimate goal isn't "more" (more hours, more pressure) but actually less (less noise, less distraction) and how to design a life that is Built for More—high performance aligned with high fulfilment.
• Private Equity vs. PLC: Get an insider's view on the cutthroat, fast-paced nature of PE-backed environments and the unique leadership challenges they present.
• Finding Purpose: James shares a profound exercise (writing your own eulogy) that helped him re-evaluate his life and ensure his choices align with the legacy he wants to leave.
• The Ultimate Leadership Skill: Learn why self-regulation and emotional intelligence are the keys to staying grounded and creating psychological safety for your teams, particularly in times of chaos.

This episode is essential listening for any current or aspiring leader looking to achieve extraordinary professional results without sacrificing their health, relationships, or joy in the process.

James Knight is now an executive coach helping leaders perform at the highest level without burning themselves out.

Find James's work at: www.builtformore.uk

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