In this episode, Matthew Gattozzi discusses the importance of visual content in consumer decision-making, particularly in the context of e-commerce. He shares personal experiences in searching for a coffee pot and highlights how the aesthetics and photography of products significantly influence purchasing choices. Gattozzi emphasizes the need for brands to optimize their product pages with high-quality images, lifestyle shots, and explainer videos to enhance customer engagement and conversion rates. He advocates for continuous investment in fresh content to keep up with consumer expectations and improve overall marketing strategies.

Chapters

00:00 The Coffee Pot Dilemma

02:15 The Importance of Visual Content

05:02 Optimizing Product Pages with Photography

08:03 Creating Engaging Product Listings

10:47 The Value of Fresh Content

If you liked this video, we have a weekly newsletter with content tips called Your Content Should Sell. Sign up today: https://www.goodostudios.com/newsletterDo you need content created for your business? We are your personal content creation team for you and your business. Get started here: https://www.goodostudios.com/Follow us on Instagram for more behind the scenes and tips: https://www.instagram.com/Goodostudios/Want more resources on marketing and content creation? Read our blog: https://www.goodostudios.com/blog

In this episode of 'In the Cutting Room', Matthew Gattozzi discusses the misconceptions surrounding content creation in marketing, particularly the belief that content must look native to social feeds. He emphasizes the importance of producing high-quality content that resonates with audiences, regardless of its production style. Gattozzi argues that the focus should be on performance and effectiveness rather than adhering to outdated best practices. He shares examples of successful content that defies conventional wisdom and encourages brands to explore diverse content strategies to find what works best for them.

Chapters:

00:00 The Biggest Lie in Marketing

08:57 Redefining Organic Content

15:55 Finding Your Brand's Unique Voice

If you liked this video, we have a weekly newsletter with content tips called Your Content Should Sell. Sign up today: https://www.goodostudios.com/newsletterDo you need content created for your business? We are your personal content creation team for you and your business. Get started here: https://www.goodostudios.com/Follow us on Instagram for more behind the scenes and tips: https://www.instagram.com/Goodostudios/Want more resources on marketing and content creation? Read our blog: https://www.goodostudios.com/blog

In this episode, Matthew Gattozzi emphasizes the necessity of creating more ads as a fundamental strategy for brands to succeed in customer acquisition. He discusses the pitfalls of perfectionism in the creative process, advocating for a mindset that prioritizes consistent output over the pursuit of perfection. Gattozzi highlights the importance of learning from every ad created, regardless of its success, and encourages brands to build a habit of ad creation to foster growth and improvement.Chapters00:00 The Power of Creating More Ads06:14 Overcoming Perfectionism in Ad Creation13:07 Building a Consistent Creation HabitIf you liked this video, we have a weekly newsletter with content tips called Your Content Should Sell. Sign up today: https://www.goodostudios.com/newsletterDo you need content created for your business? We are your personal content creation team for you and your business. Get started here: https://www.goodostudios.com/Follow us on Instagram for more behind the scenes and tips: https://www.instagram.com/Goodostudios/Want more resources on marketing and content creation? Read our blog: https://www.goodostudios.com/blog

In this episode, Matthew Gattozzi discusses the importance of founder ads in marketing, emphasizing their authenticity and effectiveness. He outlines common mistakes brands make when creating these ads, such as focusing too much on the founder rather than the viewer. Gattozzi provides practical tips for getting founders comfortable on camera and suggests ways to create impactful content that resonates with audiences. He concludes by highlighting the timeless nature of founder ads and their potential to drive significant performance in marketing strategies.

Chapters

00:00 The Power of Founder Ads

04:54 Common Mistakes in Founder Ads Execution

09:03 Building Comfort and Authenticity in Founder Ads

15:29 Practical Steps to Create Effective Founder Ads

19:06 The Timeless Value of Founder Ads

If you liked this video, we have a weekly newsletter with content tips called Your Content Should Sell. Sign up today: https://www.goodostudios.com/newsletterDo you need content created for your business? We are your personal content creation team for you and your business. Get started here: https://www.goodostudios.com/Follow us on Instagram for more behind the scenes and tips: https://www.instagram.com/Goodostudios/Want more resources on marketing and content creation? Read our blog: https://www.goodostudios.com/blog

In this conversation, Matthew Gattozzi discusses the evolving landscape of marketing production, emphasizing the need to challenge the prevailing belief that high production ads do not convert. He argues for the importance of integrating high production quality into marketing strategies, highlighting its potential to enhance brand trust, drive creative diversity, and ultimately improve customer acquisition. Gattozzi provides actionable insights on how brands can strategically invest in high production content without breaking the bank, advocating for a balanced approach that combines both high and low production styles to maximize effectiveness in advertising.

Chapters

00:00 Challenging the Status Quo in Marketing Production

04:03 The Case for High Production Quality

08:51 Creative Diversity and Brand Trust

12:38 Strategic Investment in Production

19:41 Breaking the Stigma of High Production

If you liked this video, we have a weekly newsletter with content tips called Your Content Should Sell. Sign up today: https://www.goodostudios.com/newsletter

Do you need content created for your business? We are your personal content creation team for you and your business. Get started here: https://www.goodostudios.com/

Follow us on Instagram for more behind the scenes and tips: https://www.instagram.com/Goodostudios/

Want more resources on marketing and content creation? Read our blog: https://www.goodostudios.com/blog

In this conversation, Matthew Gattozzi discusses the growing importance of long form ads for direct-to-consumer (DTC) brands. He shares insights on how longer ads can outperform shorter ones, the creative advantages they offer, and strategies for producing effective long form content. Gattozzi emphasizes the need for a shift in thinking about ad production and the potential for long form ads to enhance customer engagement and brand storytelling.Chapters00:00 The Rise of Long Form Ads03:35 Why Long Form Content Works10:01 Creating Effective Long Form Ads15:59 Integrating Long Form into Your StrategyIf you liked this video, we have a weekly newsletter with content tips called Your Content Should Sell. Sign up today: https://www.goodostudios.com/newsletterDo you need content created for your business? We are your personal content creation team for you and your business. Get started here: https://www.goodostudios.com/Follow us on Instagram for more behind the scenes and tips: https://www.instagram.com/Goodostudios/Want more resources on marketing and content creation? Read our blog: https://www.goodostudios.com/blog

In this conversation, Matthew Gattozzi discusses the evolution of creative testing in marketing, emphasizing the need to shift focus from endless optimization of existing ads to generating new and diverse creative ideas. He outlines a framework for prioritizing innovative concepts over minor tweaks, advocating for a strategic allocation of resources to foster creativity and meet the demands of platforms like Meta. Gattozzi stresses the importance of auditing current processes, setting limits on iterations, and ensuring that marketing efforts are not just about volume but also about meaningful diversity in messaging and visuals.

Chapters

00:00 Rethinking Creative Optimization

03:01 The Shift Towards New Ideas

05:51 Strategizing for Creative Diversity

09:10 Innovating Over Iterating

11:54 Resetting Creative Processes

In this conversation, Matthew Gattozzi discusses the critical importance of investing in content for brands. He emphasizes that many brands are under-investing in content creation, which hinders their ability to scale, communicate effectively, and acquire customers. Gattozzi outlines the consequences of insufficient content, including ad fatigue, lack of diversity, and missed opportunities for creative testing. He stresses that content should be a priority in a brand's budget and that success in marketing is fundamentally a numbers game, requiring consistent investment in creative strategies.

Takeaways

• Brands are under-investing in content creation.
• Content is essential for customer acquisition and retention.
• Investing in diverse content leads to more opportunities.
• Ad fatigue occurs without fresh content.
• Content extends beyond ads to include various formats.
• A strong content strategy supports paid advertising efforts.
• Your P&L should reflect your content priorities.
• Success in marketing is a numbers game.
• Brands need to allocate time and money for content.
• Investing in content is crucial for long-term success.

If you liked this video, we have a weekly newsletter with content tips called Your Content Should Sell. Sign up today: https://www.goodostudios.com/newsletterDo you need content created for your business? We are your personal content creation team for you and your business. Get started here: https://www.goodostudios.com/Follow us on Instagram for more behind the scenes and tips: https://www.instagram.com/Goodostudios/Want more resources on marketing and content creation? Read our blog: https://www.goodostudios.com/blog