"I'm a restaurant menu engineer." cover art

"I'm a restaurant menu engineer."

"I'm a restaurant menu engineer."

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Who’s the psychological mastermind behind the restaurant menu boxes and columns? The one who’s taken the glory of Gutenburg and turned the typeface menu into a madcap marketing tool?


Today's guest Michelle Benesch is the third-generation owner of Menu Men Inc. -- a menu design company that’s worked with every type of restaurant you can imagine over the last 53 years.


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