In this episode, hosts Siddharth & Atul explore the intriguing phenomenon of late-night online shopping in India, particularly the peak time of 12:27 a.m. They delve into the emotional aspects of shopping, the role of privacy, and how collective decision-making influences purchases, especially in electronics. The conversation also touches on cognitive load, gender differences in shopping habits, and the impact of marketing strategies that drive late-night purchases. The hosts emphasize the intertwining of entertainment and shopping, highlighting how modern consumers are becoming more impulsive in their buying behavior.

In this episode, Siddarth & Atul delve into the surprising dominance in the Indian soft drink market, exploring consumer behavior, brand strategies, and the impact of cultural perceptions on beverage choices.

Welcome to I’m Blown — the podcast where Siddarth Menon & Atul S Nath explore the strange, hilarious, totally unbelievable world of the Marketing Landscape in India.In this first episode, Siddarth and Atul unpack this crazy myth and misguided belief that most people have - that Soouth Indians are Primarily Vegetarian - listen in.

Do share your feedback with us and share your favourite consumer oddity and marketing crazy fact about India!

I’m Blown is the podcast that rips open the strange, hilarious, totally unbelievable world of Indian consumer behaviour & marketing.

Every week, in a tight, punchy, short episode, we unpack one mind-bending fact, quirk, or cultural oddity that shapes how India buys, behaves, believes, and breaks every marketing rule on the planet.

From midnight shopping binges…to Cash-on-Delivery psychology…to why we hoard plastic bags like family gold…to the emotional economics behind “free”…

Whether you’re a marketer, founder, strategist, creator, advertiser, or just an amused observer of Indian madness, this show will blow your mind and make you see the consumer landscape with brand-new eyes.

Short episodes. Big insights. Real behaviour. Zero sugarcoating.

Welcome to the side of Indian marketing nobody talks about but everyone is influenced by.