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the bossbabe podcast

the bossbabe podcast

By: For Some Reason
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Summary
 Bossbabe is one of the world's largest communities of ambitious women, with over 4.2 million followers and the top online membership for women entrepreneurs. We're passionate about helping you build a Freedom-Based Business™ to make more money + live a lifestyle you love. Every week, the bossbabe podcast brings you the real behind-the-scenes of building a wildly successful, profitable + reliable business, plus tools and strategies to make sales on repeat, grow an audience on social media, + create the life you truly want.Copyright For Some Reason
Episodes
  • Brendan Kane: Why Your Content Isn’t Going Viral (and How to Fix It)

    Brendan Kane: Why Your Content Isn’t Going Viral (and How to Fix It)
    Nov 3 2026
    One billion pieces of content are posted every day across social media platforms. However, even with changes to the algorithms, rapidly changing trends, and more paid advertising than ever before, there is still one single strategy that all viral content shares. Today’s guest reveals what that strategy is and his step-by-step playbook on how he’s used that strategy to generate over 60 billion views on social media. In this episode, social media veteran and viral content expert Brendan Kane joins Natalie to reveal the biggest myths about social media, going viral, and content creation. He reveals the one strategy that makes high-performing content break through the noise, as well as his process for studying, analyzing, and replicating viral content in any industry. Brendan and Natalie also explore a controversial question: should everyone build a personal brand on social media? In this episode, Natalie and Brendan discuss: (01:53) The #1 Evergreen Social Media Hack (09:30) Turn Your Doomscrolling Into Research (11:44) Content Format Matters More Than You Think (14:05) How to Analyze and Replicate Viral Content (17:03) Why Social Media is Still Winnable (19:53) Is a Personal Brand Actually Right for You? (29:01) Key Aspects of Viral Content in Any Format (34:00) Using AI to do THIS Will Kill Your Content Strategy (38:45) My Playbook for Content Ideation That Converts (41:03) How to Fix Your Hooks to Increase Retention (46:35) Different Methods of Scripting Content (49:13) Debunking Myths about Social Media Video Editing (51:37) The Most Important Performance Metric (57:07) Is Consistency More Important than Trends? Brendan Kane is the Founder and Managing Director of Hook Point, an industry-leading branding and viral marketing consulting agency. Hook Point’s Viral Content Model has generated 60+ billion views and 100+ million followers for their clients and helped reverse-engineer virality for some of the largest brands in the world, such as MTV, Viacom, Yahoo!, Vice Magazine, Paramount Pictures, IKEA, and Skechers. He has also built digital platforms for renowned figures like Taylor Swift, Rihanna, and Adriana Lima. Sponsored By: Resources Mentioned: Work with Hook Point Connect with Brendan: YouTube Instagram LinkedIn Facebook Books Website Connect with Natalie: Instagram LinkedIn Website YouTube Natalie’s Book, The Freedom-Based Business Method
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    1 hr and 7 mins
  • The Million-Dollar Podcast Guesting Framework with Lori Harder

    The Million-Dollar Podcast Guesting Framework with Lori Harder
    Oct 26 2026
    Making $50,000 from guesting on a single podcast sounds too good to be true, but today’s guest is making this a reality for several business owners and creators. In this episode, serial entrepreneur Lori Harder breaks down her million-dollar podcast guesting framework. She reveals why podcast appearances are a guaranteed path to success with the right preparation, how to pitch yourself to the right podcast hosts, and what your media kit should include. She and Natalie also explain how to repurpose your most viral content and how to streamline your sales pitch on all platforms to dramatically increase conversions. In this episode, Natalie and Lori discuss: (03:30) Why Great Entrepreneurs are Bad Podcast Guests (06:56) The Near-Guaranteed Success of Podcast Guesting (12:35) Standing Out When Pitching Yourself to Hosts (20:38) How Small Guests Can Still Go Viral (23:50) Making 5-Figure Sales From Podcast Guesting (32:13) Mel Robbins’s Game-Changing Media Kit (35:00) Are You Fully Leveraging Your Viral Content? (40:40) Why You NEED to Build Frameworks (46:05) Lori’s Million-Dollar Podcast Guesting Framework (58:31) How to Pitch on Podcasts While Still Adding Value Lori Harder is a serial entrepreneur, author, and founder of beauty and wellness brand Glōci. She has built and scaled multiple million-dollar businesses and hosts the Earn Your Happy podcast, which has surpassed 65 million downloads. Lori also invests in more than 10 companies and helps entrepreneurs grow their brands, businesses, and networks. Resources Mentioned: ⁠Create Your Media Kit⁠ ⁠Sign up for Lori's Million Dollar Guest Live Training⁠ Sponsored By: FreshBooks - Get FreshBooks for less than $3 a month for your first four months at ⁠FreshBooks.com/podcast⁠. Faire - Sign up today and get 50% off your first wholesale order, up to $100 at ⁠faire.com/bossbabe⁠. AG1 - Save 20% on your first subscription order of AG1 Next Gen or AG1 Pro at ⁠drinkAG1.com/bossbabe. ⁠Hostinger - Go to ⁠Hostinger.com/bossbabe⁠ and use code BOSSBABE for 10% off. Connect with Lori: Lori’s Podcast, Earn Your Happy YouTube Instagram LinkedIn Website Connect with Natalie: Instagram LinkedIn Website YouTube Natalie’s Book, The Freedom-Based Business Method bossbabe,natalie ellis,lori harder,million dollar guests,how to get on podcasts,podcast marketing,podcast guesting,podcast pitching,podcast guest strategy,how to grow your business,lead generation,personal branding,podcast,how to pitch podcasts,podcast media kit,how to be a podcast guest,podcast interviews,podcast growth,business growth,lead generation strategies,client acquisition,entrepre
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    1 hr and 16 mins
  • Erin Winters: Grow and Monetize Your Following With a Signature Series

    Erin Winters: Grow and Monetize Your Following With a Signature Series
    Oct 20 2026
    No one wants to say no to a $50,000 brand deal, but as entrepreneurs, we sometimes have to. How do you balance the opportunities of content creation with the demands of running your business? In this episode, content creator Erin Winters joins Natalie to discuss her viral series, My Millionaire Year, where she documented her goal and path to become a millionaire within one year. She reveals the beginner-friendly equipment and editing processes she used to create viral content, how to create a signature series that establishes your digital brand, and how she navigates the contradicting demands of running a successful business and exploring the endless possibilities of content creation in the age of AI. In this episode, Natalie and Erin discuss: (00:47) My Quest to Make $1M in One Year (06:57) Creating Content That Converts With an iPhone (12:03) Figuring Out Your Style as a Content Creator (15:23) Balancing Your Business With Content Creation (19:18) This Triumphs Traditional Educational Content (25:40) Why Simple Content Still Wins (28:43) The Rules of the New Interest-Based Algorithm (31:20) Your Guide to Creating a Signature Series (37:53) The Results of My Millionaire Year (43:40) Re-Evaluating Your Goals After Massive Growth (48:58) The Small Decisions That Shape Your Online Identity Erin Winters is the founder of Erin On Demand, a business focused on helping entrepreneurs and content creators build stronger online brands through their Top 3 pillars: social media marketing, brand strategy, and productivity. She launched Erin On Demand and its YouTube channel in November 2018 after working in digital media and journalism, and her channel grew to nearly 100,000 subscribers during its first year. Sponsored By: FreshBooks - Get FreshBooks for less than $3 a month for your first four months at ⁠FreshBooks.com/podcast⁠. Faire - Sign up today and get 50% off your first wholesale order, up to $100 at ⁠faire.com/bossbabe⁠. AG1 - Save 20% on your first subscription order of AG1 Next Gen or AG1 Pro at ⁠drinkAG1.com/bossbabe. ⁠Hostinger - Go to ⁠Hostinger.com/bossbabe⁠ and use code BOSSBABE for 10% off. Resources Mentioned: Episode 1 of My Millionaire Year Rode Wireless Go microphone eBrand Creator College Erin’s Substack The TOP 3 Notebook Connect with Erin: Website Instagram YouTube Facebook Connect with Natalie: Instagram LinkedIn Website YouTube Natalie’s Book, The Freedom-Based Business Method
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    59 mins
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