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Strategize This Podcast

Strategize This Podcast

By: Adam Matossian and Alicia Jones
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 Strategize This is where brand strategy meets creative execution. Hosted by Adam Matossian — CX strategist, Forrester-certified experience designer, and founder of HUMMs Design Agency — and Alicia Jones — certified brand strategist and founder of Design Wise — the show features candid conversations and expert interviews on branding, marketing, storytelling, content strategy, and customer experience. From building brand ecosystems to turning strangers into superfans, each episode delivers actionable insights for creatives, entrepreneurs, and marketing professionals.© 2026 Adam Matossian and Alicia Jones
Episodes
  • What is the most effective model for online courses? | Manja Horner (4 of 5)

    What is the most effective model for online courses? | Manja Horner (4 of 5)
    Feb 16 2021
    Synchronous or asynchronous? Manja Horner compares online learning models — from live cohorts and role-play simulations to self-paced automated programs — and warns why scalable courses often suffer from low completion without the right design.
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    13 mins
  • How does storytelling help a brand on social media? | Marc Gutman (4 of 5)

    How does storytelling help a brand on social media? | Marc Gutman (4 of 5)
    Feb 12 2021
    Marc Gutman explains why 90% of brands fail on social media by only talking about themselves. Drawing on Patagonia, Nike, and the Edelman Trust Barometer, he reveals how brands can use storytelling to enlist customers into a shared community and worldview — not just build an audience.
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    22 mins
  • How to tell an engaging story in the short video timeframes on social media | Mo Ismail (5 of 5)

    How to tell an engaging story in the short video timeframes on social media | Mo Ismail (5 of 5)
    Feb 11 2021
    Video strategist Mo Ismail reveals his framework for telling engaging stories in 15-30 second videos on Instagram and TikTok. His approach starts with one question: what is the punchline? Mo explains why identifying the single most potent learning outcome — then getting creative with how to convey it — beats trying to cram everything into a short clip.
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    8 mins
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