How does storytelling help a brand on social media? | Marc Gutman (4 of 5) cover art

How does storytelling help a brand on social media? | Marc Gutman (4 of 5)

How does storytelling help a brand on social media? | Marc Gutman (4 of 5)

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 Marc Gutman explains why 90% of brands fail on social media by only talking about themselves. Drawing on Patagonia, Nike, and the Edelman Trust Barometer, he reveals how brands can use storytelling to enlist customers into a shared community and worldview — not just build an audience.
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