Think of your business. What makes it valuable? The name, the products, and the brand.

Your intellectual property, your copyrights, trademarks, patents, and trade secrets, are valuable assets. They can be bought, sold, and licensed. They also add what’s called “goodwill” value, which is the powerful reputation you’ve built that goes along with them. Having a strong IP portfolio makes your business more valuable and more attractive to investors.

Don't think of your work as just the core of what you do. Think of the intellectual property rights that go along with it as business assets and investments, and protect them accordingly!

For more videos like this, follow me on social media and subscribe to this channel!

Finally, this is not legal advice, and I’m not your lawyer. Consult an attorney (maybe me!) for your specific situation.

Don't let your creative work or business become a ghost story. Intellectual property is one of the most terrifyingly useful tools you have. If you're a creator or other entrepreneur ready to build a frighteningly powerful brand, you need to know how to use it.

You don't have to face the darkness alone. To learn more about protecting your art, your name, your business, and your legacy, you can book a consultation with me at kingpatentlaw.com. I help entrepreneurs across the U.S. make smart, legally sound decisions about their intellectual property. I'm an attorney in Champaign-Urbana, Illinois, and I serve intellectual property clients nationwide.

If this episode helped you survive the horror of learning about how to protect and manage your intellectual property and business, please like and subscribe!

You can find all of my other frighteningly good content on the King Patent Law website, at "Know Your Rights: Your IP and Business Law Playbook " on all major podcast platforms, and at @kingpatentlaw on most social media.

The information provided in this episode is for educational purposes only and does not constitute legal advice or form an attorney-client relationship. You should not act on any information presented here without first seeking the counsel of a licensed attorney for your specific legal needs.

#copyright #trademark #patent #licensing #businesstips #smallbusinesstips #law #intellectualproperty #lawyer

You spent years building your name and brand. You poured your blood, sweat, and tears into it. So, what happens when a knockoff tries to use a similar name or logo?

Your federally registered trademark is your brand's security system. It gives you the legal power to stop impostors from using a confusingly similar name or logo in your industry.

Think of the brand loyalty you’ve built with your customers. Your trademark protects that loyalty and the revenue it brings in from doppelgangers who want to ride your coattails and poach your clients.

For more videos like this, follow me on social media and subscribe to this channel!

Finally, this is not legal advice, and I’m not your lawyer. Consult an attorney (maybe me!) for your specific situation.

Don't let your creative work or business become a ghost story. Intellectual property is one of the most terrifyingly useful tools you have. If you're a creator or other entrepreneur ready to build a frighteningly powerful brand, you need to know how to use it.

You don't have to face the darkness alone. To learn more about protecting your art, your name, your business, and your legacy, you can book a consultation with me at kingpatentlaw.com. I help entrepreneurs across the U.S. make smart, legally sound decisions about their intellectual property. I'm an attorney in Champaign-Urbana, Illinois, and I serve intellectual property clients nationwide.

If this episode helped you survive the horror of learning about how to protect and manage your intellectual property and business, please like and subscribe!

You can find all of my other frighteningly good content on the King Patent Law website, at "Know Your Rights: Your IP and Business Law Playbook " on all major podcast platforms, and at @kingpatentlaw on most social media.

The information provided in this episode is for educational purposes only and does not constitute legal advice or form an attorney-client relationship. You should not act on any information presented here without first seeking the counsel of a licensed attorney for your specific legal needs.

#trademark #businesstips #smallbusinesstips #law #intellectualproperty #lawyer

Are you a creative business owner who wants to get paid for your work again and again? It's time to learn how to license your scream!

Licensing is when you give someone permission to use your copyrighted, trademarked, patented, or proprietary work in exchange for a fee.

For example, a big studio wants to use a character from your indie film. Or a brand wants to use your graphics in their social media campaign. You can get paid every time they do.

Licensing turns your art into a source of passive income. Don’t just sell your work once; license it for a lifetime!

For more videos like this, follow me on social media and subscribe to this channel!

Finally, this is not legal advice, and I’m not your lawyer. Consult an attorney (maybe me!) for your specific situation.

Don't let your creative work or business become a ghost story. Intellectual property is one of the most terrifyingly useful tools you have. If you're a creator or other entrepreneur ready to build a frighteningly powerful brand, you need to know how to use it.

You don't have to face the darkness alone. To learn more about protecting your art, your name, your business, and your legacy, you can book a consultation with me at kingpatentlaw.com. I help entrepreneurs across the U.S. make smart, legally sound decisions about their intellectual property. I'm an attorney in Champaign-Urbana, Illinois, and I serve intellectual property clients nationwide.

If this episode helped you survive the horror of learning about how to protect and manage your intellectual property and business, please like and subscribe!

You can find all of my other frighteningly good content on the King Patent Law website, at "Know Your Rights: Your IP and Business Law Playbook " on all major podcast platforms, and at @kingpatentlaw on most social media.

The information provided in this episode is for educational purposes only and does not constitute legal advice or form an attorney-client relationship. You should not act on any information presented here without first seeking the counsel of a licensed attorney for your specific legal needs.

#copyright #trademark #patent #licensing #businesstips #smallbusinesstips #law #intellectualproperty #lawyer

Why Should You Protect Your Intellectual Property? The Frighteningly Good Power of Patents, Trademarks, Copyrights, and Trade Secrets

Why should you care about protecting your intellectual property? Because your creative work and your name are more than that; they’re the foundation of a frighteningly powerful brand and business.

What’s up, everyone? I’m Julie King, welcoming you back to “Know Your Rights,” or more aptly this time of year, “Know Your Frights: Your Spooky IP and Business Law Playbook!” Last week, we talked about what intellectual property is and isn't. But now, we're going to get to the real telltale heart of the matter.

Today, we’re tackling a question that should be on every entrepreneur's mind: Why should I protect my intellectual property? The short answer? Because your business isn't just what you sell; it's the work behind that and the brand you've built, and those can be monstrously valuable assets in their own right. Intellectual property, or IP, protection isn't just a shield to defend your work; it's the treasure chest that helps you build value, generate revenue, and secure your financial future.

Now, let's talk about how you turn your IP into a monstrously powerful business tool by using the spells in the book of intellectual property law magic.

In this episode:

• A Steel Shield of Defense (1:09)
• The Alchemy of Intellectual Property Profit (2:45)
• Building a Frighteningly Powerful Brand (4:19)
• Securing Your Legacy to Ensure Your IP is (Almost) Eternal (5:04)

Don't let your creative work or business become a ghost story. Intellectual property is one of the most terrifyingly useful tools you have. If you're a creator or other entrepreneur ready to build a frighteningly powerful brand, you need to know how to use it.

You don't have to face the darkness alone. To learn more about protecting your art, your name, your business, and your legacy, you can book a consultation with me at kingpatentlaw.com. I help entrepreneurs across the U.S. make smart, legally sound decisions about their intellectual property. I'm an attorney in Champaign-Urbana, Illinois, and I serve intellectual property clients nationwide.

If this episode helped you survive the horror of learning about how to protect and manage your intellectual property and business, please like and subscribe! You can find all of my other frighteningly good content on the King Patent Law website, at "Know Your Rights: Your IP and Business Law Playbook " on all major podcast platforms, and at @kingpatentlaw on most social media.

The information provided in this episode is for educational purposes only and does not constitute legal advice or form an attorney-client relationship. You should not act on any information presented here without first seeking the counsel of a licensed attorney for your specific legal needs.

#copyright #trademark #patent #tradesecrets #businesstips #smallbusinesstips #brand #branding #intellectualproperty #law #lawyer

Got a special effects secret? A unique makeup formula? That may be a trade secret. If it doesn’t quite qualify as a trade secret, it’s still proprietary and/or confidential information.

Here’s the thing: Those kinds of secrets are only protected as long as you keep them, well, a secret. If you post your special formula on your social media, you’ve just released it from its cage. It's gone. You can’t put it back in.

The key to trade secrets and other sensitive information is taking reasonable steps to keep it confidential. That means non-disclosure agreements, or NDAs, secure storage, limited access, and not sharing it with the world or untrustworthy people! Even the nicest Dr. Jekyll can turn into Mr. Hyde if they become inspired to ruin you by disclosing your secrets.

Don't let your creative work or business become a ghost story. Intellectual property is one of the most terrifyingly useful tools you have. If you're a creator or other entrepreneur ready to build a frighteningly powerful brand, you need to know how to use it.

You don't have to face the darkness alone. To learn more about protecting your art, your name, your business, and your legacy, you can book a consultation with me at kingpatentlaw.com. I'm an attorney in Champaign-Urbana, Illinois, and I serve intellectual property clients nationwide.

If this episode helped you survive the horror of learning about how to protect and manage your intellectual property and business, please like and subscribe!

You can find all of my other frighteningly good content on the King Patent Law website, at "Know Your Rights: Your IP and Business Law Playbook " on all major podcast platforms (video on Spotify, YouTube, Substack, and TikTok only), and at @kingpatentlaw on most social media.

The information provided in this episode is for educational purposes only and does not constitute legal advice or form an attorney-client relationship. You should not act on any information presented here without first seeking the counsel of a licensed attorney for your specific legal needs.

#copyright #trademark #patent #tradesecrets #businesstips #intellectualproperty #law #lawyer

What does it mean for an invention to be “obvious,” beyond that you can't get a patent on an invention if it is?

The obviousness issue with patents means your invention has to be a true step forward, not something a professional in your field would figure out easily.

A new guitar pedal that just adds an existing type of reverb in a slightly different way? Probably not patentable. But a pedal that uses a totally new principle to create a sound no one has ever heard before? Now you're talking.

If you’re a special effects artist and invent an improvement on realistic-looking prop body parts by adding something common in the toolkit of special effects artists. That may be considered “obvious.” But if you use a material that’s from, say, the automotive industry that’s kind of a wild idea to use? Groovy!

The law rewards true innovation. Don’t just be obvious. Be original and think of unexpected solutions to problems!

Don't let your creative work or business become a ghost story. Intellectual property is one of the most terrifyingly useful tools you have. If you're a creator or other entrepreneur ready to build a frighteningly powerful brand, you need to know how to use it.

You don't have to face the darkness alone. To learn more about protecting your art, your name, your business, and your legacy, you can book a consultation with me at kingpatentlaw.com. I'm an attorney in Champaign-Urbana, Illinois, and I serve intellectual property clients nationwide.

If this episode helped you survive the horror of learning about how to protect and manage your intellectual property and business, please like and subscribe!

You can find all of my other frighteningly good content on the King Patent Law website, at "Know Your Rights: Your IP and Business Law Playbook " on all major podcast platforms (video on Spotify, YouTube, Substack, and TikTok only), and at @kingpatentlaw on most social media.

The information provided in this episode is for educational purposes only and does not constitute legal advice or form an attorney-client relationship. You should not act on any information presented here without first seeking the counsel of a licensed attorney for your specific legal needs.

#patentlaw #businesstips #smallbusinesstips #intellectualproperty #law #lawyer

Are you starting a dark and unusual boutique? Is your name... "The Goth Shop"?

You may want to rethink that. Trademarks are meant to identify the source of your goods. A generic name like "The Goth Shop," “Occult Emporium,” or “Curl Up and Die” is just too common to identify a specific source. The law won't let you lock down a name that many other spooky stores already use.

Those names also suffer from being descriptive. Names that merely describe what you do, what you sell, etc., can’t be protected by trademark law. You aren’t allowed to take common descriptive terms away from everyone else.

Want to build a strong brand? Choose a name that’s arbitrary, fanciful, or suggestive. Think of “The Cure.” Those words have nothing to do with music, so they can be a powerful, protected trademark for a band. Even “Spirit Halloween” is more than just descriptive. It’s the addition of “Spirit” that does that. That’s why they aren’t named “Halloween Emporium.”

Choose a name that's unforgettable, not just descriptive or common!

Don't let your creative work or business become a ghost story. Intellectual property is one of the most terrifyingly useful tools you have. If you're a creator or other entrepreneur ready to build a frighteningly powerful brand, you need to know how to use it.

You don't have to face the darkness alone. To learn more about protecting your art, your name, your business, and your legacy, you can book a consultation with me at kingpatentlaw.com. I'm an attorney in Champaign-Urbana, Illinois, and I serve intellectual property clients nationwide.

If this episode helped you survive the horror of learning about how to protect and manage your intellectual property and business, please like and subscribe!

You can find all of my other frighteningly good content on the King Patent Law website, at "Know Your Rights: Your IP and Business Law Playbook " on all major podcast platforms (video on Spotify, YouTube, Substack, and TikTok only), and at @kingpatentlaw on most social media.

The information provided in this episode is for educational purposes only and does not constitute legal advice or form an attorney-client relationship. You should not act on any information presented here without first seeking the counsel of a licensed attorney for your specific legal needs.

#trademark # #businesstips #smallbusinesstips #brand #branding #intellectualproperty #law #lawyer

Got a killer idea for a horror movie? Great! But here's a spooky truth: You can't copyright a mere idea.

Copyright only protects the expression of that idea. That means your written screenplay, your finished film, your special effects makeup design, all of those can be protected.

The idea of a vampire? That's not protectable. That's why you see so many movies and books with similar concepts. But Bram Stoker’s novel and the movies based on it? Absolutely protectable by copyright.

So, don't just have a great idea. Get to work and turn it into a great piece of art.

Don't let your creative work or business become a ghost story. Intellectual property is one of the most terrifyingly useful tools you have. If you're a creator or other entrepreneur ready to build a frighteningly powerful brand, you need to know how to use it.

You don't have to face the darkness alone. To learn more about protecting your art, your name, your business, and your legacy, you can book a consultation with me at kingpatentlaw.com. I'm an attorney in Champaign-Urbana, Illinois, and I serve intellectual property clients nationwide.

If this episode helped you survive the horror of learning about how to protect and manage your intellectual property and business, please like and subscribe!

You can find all of my other frighteningly good content on the King Patent Law website, at "Know Your Rights: Your IP and Business Law Playbook " on all major podcast platforms (video on Spotify, YouTube, Substack, and TikTok only), and at @kingpatentlaw on most social media.

The information provided in this episode is for educational purposes only and does not constitute legal advice or form an attorney-client relationship. You should not act on any information presented here without first seeking the counsel of a licensed attorney for your specific legal needs.

#copyright #businesstips #smallbusinesstips #law #intellectualproperty #lawyer