Bad Influence: Don’t Ignore the FTC’s Rules About Transparency and Disclosures for Influencer Marketing
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Bad Influence: Don’t Ignore the FTC’s Rules About Transparency and Disclosures for Influencer Marketing
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About this listen
The consequences of poor disclosure can include fines, class action lawsuits, and damaged trust. The FTC rule is simple: if there is a material connection (cash, product, loan), it must be clearly and conspicuously shown. Julie King warns against the legal risks of vague tags like #collab or #partner. Use #ad or #sponsored at the very top.
Full transcript at kingpatentlaw.com/blog
Don't let the legal darkness win. Ready to build or manage your frighteningly powerful IP? Book your consultation with me at kingpatentlaw.com.
Finally, this is not legal advice and I'm not your lawyer. Please seek the counsel of licensed attorney, perhaps me, for your specific legal needs.
And stay legally sharp and keep rocking your IP.
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