In this episode of Hustleshare, we talk with Joseph De Leon—partner at Gravitas Prime, founding member of MAIN (Manila Angel Investors Network), and a cornerstone of the Philippine startup ecosystem. JDL shares his fascinating path from global ad strategist to M&A advisor, and how his eclectic background helped him shape a uniquely sharp lens for evaluating startups. He breaks down the realities of angel investing, why most founders miss the mark on valuation and ambition, and what it really takes to build a world-class business from the Philippines. Packed with wit, frameworks, and brutally honest insights, this is a must-listen for anyone serious about turning hustle into lasting value.

Are you looking to learn more about your transactional superpowers?

https://quiz.influentialu.biz/

JDL negotiated a special rate for the Philippines for their self-guided training program (PHP 125/month instead of $125) https://influentialu.store/collections/courses

Are you a founder wanted to turn your idea into an investible startup?

Apply for the next Founder Institute Philippines cohort https://fi.co/philippines (early application deadline July 27, 2025)

Would you like to be part of making the Philippine startup ecosystem world-class?

- Join the Philippines largest and most active angel investor network as an investor https://www.main.ph/memberships

- If your startup has a Philippine nexus, paying customers and is ready for expansion, apply for our next pitch night https://www.main.ph/contact

Schedule a Discovery Call with JDL to help prepare your business for scale or sale https://www.bulletday.com/about.html

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In this episode of Hustleshare, we welcome Shumate Royo, a passionate educator-turned-ecosystem-builder whose journey redefines what it means to lead with purpose. From her humble beginnings as a history teacher with a heart for youth empowerment, Shumate takes us through her incredible transition into entrepreneurship—co-founding one of the Philippines’ first community-driven coworking spaces, The Office Project. Now a central figure in building the Philippine startup ecosystem, Shumate reflects on her time leading DevCon, contributing to national innovation policy, and mentoring future founders. Her story is a powerful testament to resilience, community, and the unshakeable value of staying true to your mission. Whether you're a founder, educator, or advocate for innovation, this episode is packed with hard-earned insights and heartfelt lessons you won’t want to miss.

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In this episode of Hustleshare, we welcome Nichel Gaba, the founder and CEO of PDAX, a groundbreaking cryptocurrency exchange in the Philippines. Nichel takes us on his remarkable journey from a risk-averse banking professional at HSBC to a trailblazer in the crypto space. He shares his insights on the evolution of the Philippine startup ecosystem, the importance of timing in entrepreneurship, and the unique regulatory landscape that supports innovation. With a passion for making crypto accessible to Filipinos, Nichel discusses the challenges of fundraising, building a resilient team, and navigating the complexities of the fintech industry. Whether you're a budding entrepreneur, a crypto enthusiast, or someone curious about the future of finance, this episode is filled with valuable lessons and inspiring stories that you won't want to miss!

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Josiah Go, Chairman of Mansmith and Fielders and a pioneer in business model innovation, shares his journey from hustling at a machine shop during college to building multiple successful businesses and training thousands of entrepreneurs. In this season premiere of Hustleshare, Josiah opens up about the lessons from his father that shaped his entrepreneurial mindset, the power of sacrificing weekends for knowledge, and why understanding business models, not just marketing, is crucial for success. He dives deep into value chains, innovation, and avoiding the "law of foolish fellowship." Whether you're building your first startup, scaling a business, or simply curious about how true business mastery is forged, this episode is packed with insights you can’t afford to miss.

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Alwyn Rosel, the new Executive Director of IdeaSpace and QBO Innovation Hub, shares her inspiring journey from growing up in Navotas to becoming a key builder of the Philippine startup ecosystem. In this episode, she reflects on her early hustle in the BPO industry, her crash course in startups through DOST and AIM, and the passion that fuels her work today. Alwyn opens up about the power of community and the importance of humility and relationships. If you’re curious about ecosystem-building, inclusive innovation, or what it really takes to lead with impact, this episode is filled with insights you won’t want to miss.

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Christo Georgiev, co-founder and CEO of LenderLink, a credit data platform bridging gaps in the Philippines’ lending ecosystem, joins us to talk about the credit data revolution he’s spearheading in the Philippines. From growing up in post-communist Bulgaria to building startups across three continents, Christo shares how he’s tackling one of the country’s most persistent financial problems: fragmented credit information. He dives into lessons from early failures, leading FinScore through the pandemic, and why he left a successful exit to start again. Christo breaks down how LenderLink is changing the game by connecting financial institutions, aggregating credit data in real time, and giving millions of Filipinos better access to formal credit. If you're into fintech, startup grit, or building infrastructure that actually makes lives better, this one's for you.

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Alex Aronson, co-founder of Helios, a groundbreaking startup focused on democratizing solar energy in the Philippines, takes us on a journey from his roots in the Bay Area to his impactful career in the Philippine startup scene. He shares his passion for building high-performance teams and solving pressing consumer problems, particularly in the renewable energy sector. With a wealth of experience from his time at Bookie and Plantina, Alex discusses the challenges and triumphs of launching Helios, emphasizing the importance of accessibility and affordability in solar solutions. If you're curious about the future of energy, the startup hustle, or how to make a meaningful impact, this episode is filled with valuable insights and inspiration.

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Shad Dela Cruz, the co-founder and CEO of Flying Tigers Express, talks about his journey, from his humble beginnings in Bacolod to navigating the vibrant startup ecosystem in Cebu. He shares his evolution from a tech enthusiast to a leader in the logistics industry. After experiencing the highs and lows of startup life, including a challenging first venture, he found his calling in revolutionizing delivery services in the Philippines. Shad discusses the importance of solving real-world problems, building a solid team, and the relentless hustle that drives success. Whether you're an aspiring entrepreneur, a logistics aficionado, or someone looking for motivation in the face of adversity, this episode is packed with insights and inspiration you won't want to miss.

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