How to build a brand?
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How to build a brand?
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About this listen
Much has been written about brand building, from creating a marketing strategy to grow your business to forming an emotional connection with your customers. But for many it’s still puzzling. How to build a brand?
This is the question answered on this episode by brand developing experts Ed Burstell and Sandi Burrows. Our content editor, Lina Vaz, talks with both of them. They're renowned figures in the retail industry and have recently joined forces to create their own business consultancy, Burburs.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.