Mississippi just elected a Democrat to the US Senate for the first time since 1982—their first Black senator since Reconstruction. How did Scott Colom win such an underfunded and under-discussed race in one of the reddest states in the country? His meaty media strategy played a big role. Alex sits down with the creator of Colom’s viral “Pick Another Protein” ad, Ryan Sayles, to get the backstory on how the video came to be, why he thinks it’s a national sensation, and why Colom is barely in it. Then she’s joined by some of the most powerful communicators in the game—influencer Carlos Eduardo Espina, No Lie’s Brian Tyler Cohen, Fox News’s Jessica Tarlov, and I’ve Had It host Jennifer Welch—to get into the myriad ways that Democrats broke through the noise this cycle and convinced voters to make a change.

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