How To Build A World-Class Strategy Using Journey Mapping
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How To Build A World-Class Strategy Using Journey Mapping
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About this listen
“People don’t buy strategies. They buy experiences.”
The world is in a pickle, and most leaders are trying to outsource their way out of it with expensive consultants and AI prompts. In this episode, Tanyika explains why the most effective strategic tool we have—Journey Mapping—is the one most leaders are too arrogant to use. While most leaders dismiss journey mapping as a customer experience exercise, it’s actually an honest look into the unseeable factors that make or break your business.
Inside this episode:
The Fantasy Bubble: Why high-status strategies fail the moment they hit reality.
Logistics of Truth: Why you need a physical room, catering, and zero egos.
The Three Perspectives: Balancing the Customer, the User, and the Employee.
The Loyalty Loop: Why how you treat people after the sale is where the real profit is made.