A business marketing coach will often use social media as a strategy for expanding reach - but what about using podcasts, and more specifically, podcast guesting for lead generation?

In this episode of the Avoiding Average podcast, host Susan Gates speaks with Candace Dudley, a podcast guest coach who helps entrepreneurs grow their influence through guesting and podcasting. Candace shares her journey from teaching to entrepreneurship, highlighting how podcasting became a tool for networking, business growth, and authentic connection.

Together, they explore the importance of mindset in podcasting, how to avoid burnout, and why authenticity is key when showing up as a podcast guest or host. Listeners will learn practical strategies for landing aligned guest spots, preparing for interviews, building trust with audiences, and maintaining consistency without sacrificing energy.

If you’re ready to use podcasting to grow your business, strengthen your personal brand, or expand your network, this conversation is packed with actionable insights.

Candace can be reached through her website or social media. Her podcast, Podcasting Mentor: Better Brave can be found on Apple Podcasts, linked below. https://www.candacedudley.com/https://www.instagram.com/candacedudley/https://podcasts.apple.com/us/podcast/podcasting-mentor-better-brave/id1580454311Free Resource: Podcast Setup Guide: https://stan.store/CandaceDudley/p/get-my-podcast-setup-guide-free-now

Learn more about Susan Gates and book astrocartography readings at www.avoidingaverage.com.