In this episode we interview Dr. Michael Neal. He is the Founder of Build My Team, a hiring service for private practices.

We explore the rigorous testing of his innovative hiring process. From the initial missteps to the breakthrough system that accurately matches the candidates' natural strengths with the job requirements.

In our conversation I learned about psychometric assessments, and the surprising insights that Dr Michael gained along the way.

This episode is a must-listen for anyone interested in improving their hiring practices through data-driven testing and iteration.

In this episode we interview Alberto Savoia. Alberto was Google’s first Engineering Director and the author of The Right It - Why So Many Ideas Fail and How to Make Sure Yours Succeed.

He also coined the term “pretotyping” and has influenced my thinking over the years. In a previous episode we interviewed Pat Copeland, who authored a white paper with Alberto many years ago.

You may not know this, but I quoted Alberto in the Testing Business Ideas book for his Pretend to Own experiment.

Over the course of this episode we discussed the evolution of testing and in general, geeked out over testing as two of the premier minds on this subject.

In this episode we interview Sylvia Hall.

Sylvia is the co-founder of Lifted Naturals. We chat about how a company can start out as a solution to a personal problem, but in order to be a viable business, we need to perform customer discovery beyond friends and family to see if there is any traction.

Sylvia emphasizes the significance of authenticity in entrepreneurship and the need to rapidly test solutions, and listen to customer feedback.

Her insights into how to grow a wellness business should provide valuable lessons for other aspiring entrepreneurs.

In this episode we interview Dylan Lam. Dylan is an entrepreneur and a growth marketing expert with a focus on e-commerce. His super power is helping companies grow their brands on platforms like Amazon.

Dylan shares how he started out by bootstrapping an eBay business from his apartment and testing out what worked, and what didn’t. He then took what he learned to successfully scale the business through automation and dropshipping.

While doing this Dylan began to understand the importance of building a brand in e-commerce and how crowdfunding platforms can help you create a community of early adopters.

Dylan and I wrap up our conversation by discussing how AI is influencing his day to day work in everything from content creation to physical product design.

In this episode we interview Matthew Davis.

Matthew is the CEO of Davis Business Law and the author of the best selling book, The Art of Preventing Stupid.

He shares his journey in the legal profession, discussing the challenges and assumptions he faced when starting his own law firm.

Matthew emphasizes the importance of collaboration, work-life balance, and effective marketing strategies in building a successful practice.

We talk about how to test for new hires, while exploring the significance of situational leadership in nurturing talent.

We wrap up with a thoughtful examination of the impact of AI on the legal industry and how firms can adapt to these changes.

In this episode we interview Pat Copeland and get a first hand account of how the Dash Button idea was originally tested at Amazon.

Everything from how the idea emerged from Bezos’ morning puttering time to the cognitive load customers experienced pushing a button to order a box of sweets and eventually to products like detergent.

Even though the product was discontinued, the learning they captured along the way influenced other Amazon initiatives such as Alexa, smart subscriptions, and auto-stocking appliances.

Pat shares his perspective on entrepreneurial thinking and building a culture of experimentation from Amazon, but also his time in leadership roles at companies like Autodesk, Microsoft, Google and Zendesk.

We wrapped up our conversation with the challenges of scaling ideas, and the future of machine learning in commerce with his latest endeavor, Moloco.

In this podcast episode, Matt Diamante shares his journey into the world of digital marketing and SEO, detailing his early experiences and the evolution of his career.

He discusses the importance of testing and analyzing content to achieve success, particularly in the realm of social media. Matt emphasizes the significance of video content in today's marketing landscape and explores strategies for leveraging platforms like LinkedIn to engage audiences effectively.

The conversation highlights the challenges and opportunities in navigating the ever-changing digital marketing environment.

We explore the intricacies of social media algorithms, particularly focusing on LinkedIn and the strategies for creating engaging content.

Matt and I discuss the importance of testing different content formats and styles, the challenges of predicting viral success, and how these principles can be applied beyond social media to enhance business strategies.

The conversation emphasizes the need for continuous experimentation and adaptation in the ever-evolving digital landscape.

In this episode we interview Ann Carden.

Ann is one of the top business growth consultants and strategists for people who want to accelerate growth to multiple 7+ figures. She is an internationally best-selling author, keynote speaker and podcast host.

In this conversation Ann shares her extensive experience with me in how she’s built and exited multiple businesses, emphasizing the importance of testing ideas and understanding market needs.

She discusses the challenges faced in the coaching industry, the significance of targeting the right market for premium clients, and the value of writing expert books that align with business goals.