In this episode we interview Dr. Michael Neal. He is the Founder of Build My Team, a hiring service for private practices.

We explore the rigorous testing of his innovative hiring process. From the initial missteps to the breakthrough system that accurately matches the candidates' natural strengths with the job requirements.

In our conversation I learned about psychometric assessments, and the surprising insights that Dr Michael gained along the way.

This episode is a must-listen for anyone interested in improving their hiring practices through data-driven testing and iteration.

In this episode we interview Alberto Savoia. Alberto was Google’s first Engineering Director and the author of The Right It - Why So Many Ideas Fail and How to Make Sure Yours Succeed.

He also coined the term “pretotyping” and has influenced my thinking over the years. In a previous episode we interviewed Pat Copeland, who authored a white paper with Alberto many years ago.

You may not know this, but I quoted Alberto in the Testing Business Ideas book for his Pretend to Own experiment.

Over the course of this episode we discussed the evolution of testing and in general, geeked out over testing as two of the premier minds on this subject.

In this episode we interview Sylvia Hall.

Sylvia is the co-founder of Lifted Naturals. We chat about how a company can start out as a solution to a personal problem, but in order to be a viable business, we need to perform customer discovery beyond friends and family to see if there is any traction.

Sylvia emphasizes the significance of authenticity in entrepreneurship and the need to rapidly test solutions, and listen to customer feedback.

Her insights into how to grow a wellness business should provide valuable lessons for other aspiring entrepreneurs.