In Episode 2 of Hitchhikers, I delve deep into the art of targeted marketing, specifically focusing on the concept of Ideal Customer Profiles (ICP).

This episode is a treasure trove for small business owners and marketers who are looking to streamline their marketing efforts and boost sales by identifying and targeting their perfect customer.

Through engaging storytelling and expert insights, we explore:

• The difference between broad audience targeting and the precision of ICP
• The importance of psychographics over mere demographics and
• Practical steps to create a detailed customer profile.

Learn how to apply these strategies to your business, understand your ideal customer's needs, and tailor your marketing to speak directly to them.

Whether you're refining your current customer profile or building one from scratch, this episode provides the tools and inspiration to make your marketing efforts more effective and efficient.

Resources:

📔 ICP Template: https://powrio.notion.site/Ideal-Customer-Profile-Template-ae9527fdcd464993b0a5d7574238de32

🛠️ Buyer Persona Builder: https://miro.com/

🎁 Free Form Builder: https://www.powr.io/form-builder-website-app?ref=podcast

In the pilot episode of Hitchhiker's, I'll briefly cover who I am and what I do. Plus, I'll let you know what the show is about and what you can hope to learn.

Hope you enjoy!