In this episode of High-Rankings, Charlie and Caz uncover five “standard” website features that are costing your dispensary customers ($$) and search rankings. You’ll learn why vague homepage headlines, homepage sliders, meaningless subheadings, menus hosted on a subdomain, and menus embedded via iFrame all drag down load times, dilute your SEO authority, and fragment analytics data.

We’ll walk you through:

• How to turn a generic “Welcome to Our Dispensary” into a power-packed H1 that targets “Flower, Edibles & Pre rolls in [Your City]”

• Why static hero panels outperform rotating sliders by up to 25% in engagement

• How benefit-driven subheadings like “Lab-Tested THC & CBD Levels” keep visitors reading

• The SEO cost of menu.yourdispensary.com and simple steps to consolidate on your main domain

• Why in-page HTML5 menus beat iFrames for indexing, session tracking, and accurate ROAS reporting

By the end of the show, you’ll know exactly which five elements to strip out and what to replace them with, how to boost page speed, improve user experience, and climb higher in local search.

She’s back! Amy Toman, one of only five English-speaking Diamond Product Experts for Google Business Profiles—and the first woman to hold the role—joins us again to unpack what’s new (and what’s still broken) inside the world’s busiest Google forum.

In this episode, Amy breaks down how GBP has evolved since we last spoke in 2024. Has the algorithm changed? Are fake review warnings working? What’s the real deal with the new AI-generated business summaries?

Plus:

✔️ Amy’s top 3 ways retailers can optimize their Google Business Profile (just in time for 420)

✔️ The truth about response time delays and address verification

✔️ Whether Google is finally enforcing its own rules

✔️ And what she’s most excited about for the upcoming Product Expert Summit in Dublin

Whether you manage one dispensary or fifty, this is the episode to bookmark.

You can reach Amy directly at local@amytheseo.com OR her Inkedin is HERE.

🎙️ Rank Really High’s Approach to Cannabis SEO, eCommerce & AI (with Dan Mondello)

In this episode, we sit down with Dan Mondello, co-founder and CEO of Rank Really High, to talk cannabis eCommerce, SEO, AI-powered kiosks, and the future of dispensary tech. Dan and his team are known for helping dispensaries build stunning, conversion-optimized websites that actually rank and they’ve been quietly solving some of the biggest pain points in the industry.

We dig into Dan’s founder story, what finally pushed him to go all-in on Rank Really High, and how the company’s product suite has expanded to support dispensaries beyond just online sales. From the SEO mistakes most dispensaries make to the philosophy behind their AI kiosk, Dan breaks down how his team is helping retailers compete in an increasingly digital world.

What you’ll learn:

– Why iframe menus kill SEO—and how Rank Really High avoids it

– How dispensaries can drive more revenue through organic traffic

– What role AI is playing in modern dispensary UX

– The key integrations and tech stacks powering top cannabis sites

– How to actually make Google Ads work in a restricted market

Whether you’re a dispensary operator, marketer, or just trying to future-proof your retail experience, this episode is packed with actionable insight.

-Visit them at www.rankreallyhigh.com

We look back at 100 episodes and where we're going next.

In this episode, we break down content pruning - the process of removing, merging, or updating low-performing content to improve your dispensary’s SEO. We discuss why pruning helps boost rankings, enhances user experience, and makes your site more search engine-friendly. Learn how to identify pages that need pruning using tools like Google Search Console and SEMrush, plus the best strategies to optimize, consolidate, or remove outdated content. Whether you're struggling with thin pages or old blogs, this episode will guide you through the right way to clean up your website and drive more traffic.

How can Terpli enhance your customer's buying experience? How can it make your dispensary more money?? What's new??

In this episode, we dive into a 10-step SEO checklist designed to help dispensaries rank higher before 420—one of the biggest sales days of the year. From keyword research and technical SEO to content optimization, backlinks, and E-E-A-T, we cover everything you need to boost visibility, drive traffic, and increase conversions. Learn how to optimize your website, fix common SEO issues, and improve user experience to stay ahead of the competition. Whether you're a dispensary owner or a marketer, these actionable tips will set you up for SEO success before 420!

Listen to this episode and learn the latest tactics in customer acquisition and retention to get geared up for 420 with special guest Lisa Williams, CEO of Toke Agency.