What if the only thing standing between you and a successful brand isn’t your idea—but your fear of failing?

If you're navigating startup challenges, afraid of launching before it's perfect, or secretly Googling “how to get bootstrap better,” this one is for you!

Emily Kenison—lawyer-turned-inventor, founder of Robe Curls and Straplets, and viral sensation—gets radically honest about overcoming fear of failure in business. She shares how she bootstrapped two inventions while working full-time, taught herself manufacturing and marketing from scratch, and made the kind of female founders pivot most people only talk about after they’ve “made it.”

This isn’t a glossy success story. This is the real behind-the-scenes—where ideas get knocked off and you’re forced to trust your instincts louder than your fear.

In this podcast episode:

• Launching Before Perfect – Why waiting for the perfect product is just another form of fear, and how momentum builds businesses.
  
  
• Scaling Under Pressure – How Emily handled copycats, viral demand, and burnout while holding her vision
  
  
• Funding & Freedom – The honest truth about investor conversations, bootstrapping, and staying in control as a female founder.
  
  
• Pivots That Pay Off – How to make a strategic female founders pivot when your first plan stops working.
  
  
  

Listen because you won’t just feel inspired—you’ll understand exactly how small brave moves can turn one idea into a powerful business!

🔗 Connect with Emily Kenison
Robe Curls Website | IG: @robecurls

Next Steps:

1. Share this episode with a friend
2. Listen to next: Why Playing Small is BS (ep 65)
3. Rate and Review to share your support!

RESOURCES
PRIVATE PODCAST: Secrets of Standing Out Online
www.herfirst3years.com
Instagram: @chardetryel


PROGRAMS & FREE TRAININGS
How to Become a Powerful Podcast Guest (Free Training)
Podcast Alchemy Waitlist is here

Every Friday, I'll share a quick 5 minutes of raw inspiration and motivation for you and your business so that you feel more excited and ready to grow further!

This is the missing piece that helps you find direction and vision in your business + get laser focused. Most of us aren’t doing this at all or not enough.

But the good news?

It’s an easy practice to start today!

RESOURCES
PRIVATE PODCAST: Secrets of Standing Out Online
www.herfirst3years.com
Instagram: @chardetryel


PROGRAMS & FREE TRAININGS
How to Become a Powerful Podcast Guest (Free Training)
Podcast Alchemy Waitlist is here

Feeling overwhelmed by the idea of building something new for your business?

This episode is for you if you’ve ever thought: “How do I create something my customers will actually use?” Because the truth is, building an app—or any digital tool—takes more than an idea.

This episode breaks down what actually matters when you’re turning an idea into something people will use and love. Because the truth is, the success of your offer—whether it’s an app, a course, or a service—comes down to one thing: how deeply you understand the customer journey.

I’m joined by Camilla De Cesare, founder of HNTR, a beautifully designed app that helps UK homebuyers navigate every stage of buying a home without the overwhelm. What started as a spreadsheet she shared with friends became a full app—built from the ground up.

Together, we talk about what most founders get wrong when they’re building an app, how to actually map the customer journey so users don’t get lost, and why thoughtful design always beats fancy tech.

If you’ve ever wondered how to make your product or service easier to use, this episode will give you action steps and a reality check to help!

In this podcast episode:

• Be Friends with Your Tech: Getting more comfortable with the tech part of your business
  
  
• Better Customer Journey: Why mapping the customer journey is so important for your brand
  
  
• What Data Should I look at? Understanding data that shows you how to connect deeper with your audience and build community
  
  
• Founder lessons you don’t see online: Self-funding, working with developers, and keeping your vision steady.

You don’t need to be “techy” to get something out of this one—it’s for every founder who wants to grow smarter…without having to know everything.

🔗 Connect with Camilla De Cesare
HNTR Website | IG: @avecamilla | TikTok: @camilladc

Next Steps:

1. Share this episode with a friend
2. Listen to next: Entrepreneur Mistakes to Avoid (ep 49)
3. Rate and Review to share your support!

RESOURCES
PRIVATE PODCAST: Secrets of Standing Out Online
www.herfirst3years.com
Instagram: @chardetryel


PROGRAMS & FREE TRAININGS
How to Become a Powerful Podcast Guest (Free Training)
Podcast Alchemy Waitlist is here