In this episode of Healthcare Americana, host Christopher Habig speaks with Matt Ohrt, the new Executive Director of the Free Market Medical Association (FMMA), about the future of free market healthcare in America. They discuss how price transparency, direct primary care, and employer-driven health plans can lower costs and improve access to quality care. Matt explains why rising healthcare costs are driven by broken payment systems, not better medicine, and how employers can use their buying power to demand fair, upfront pricing. The conversation also highlights the growing grassroots movement of independent physicians, surgery centers, and business leaders who are working to restore competition and choice in healthcare. If you care about affordable healthcare, physician freedom, and real reform that works in practice, this episode outlines a clear and practical path forward.

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In this episode of Healthcare Americana, host Christopher Habig sits down with Kathy Giusti, two-time cancer survivor and founder of the Multiple Myeloma Research Foundation. Kathy explains why patients must adopt a "CEO mindset" to navigate the complexities of the American healthcare system. From the evolution of precision medicine to the life-saving power of self-advocacy, she shares how she transformed her personal battle into a global mission for better medical research. Tune in to learn how to take control of your health journey, build a support community, and leverage the latest advancements in immunotherapy to improve patient outcomes.

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In this episode of Healthcare Americana, host Christopher Habig sits down with Sierra Lavallee, head of marketing at Freedom Healthworks, to explain why smart, strategic marketing is one of the most important factors in building a successful direct primary care practice. They discuss how marketing helps connect the right patients with the right doctors, why visibility and education matter more than ever in today’s consumer-driven healthcare environment, and how physicians can market themselves without sacrificing professionalism. From branding and websites to social media, community engagement, and patient follow-up, this conversation breaks down practical, real-world marketing strategies that help DPC clinics grow from an idea into a thriving, patient-centered business.

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