In this episode of the Hungry Podcast, Henrik Grim, co-founder of Mimo, sits down to share the lessons he’s learned from scaling startups, investing in brands, and navigating the brutal realities of cash flow. From his early days at iZettle and Spotify to launching Mimo, Henrik traces the path that shaped his approach to building companies with purpose and resilience.

He explains why cash flow is the make-or-break factor for consumer brands, how raising money is more of an art than a science, and why Sweden’s cultural DNA — rooted in the “Law of Jante” and flat hierarchies — has influenced the way startups are built. Henrik dives into what sets apart the businesses that succeed, from customer obsession and competitive urgency to knowing when data is helpful — and when it just creates noise.

Along the way, Henrik reflects on personal challenges: balancing founder obsession with family life, grappling with insecurities, and learning how to give ownership and responsibility to others. He draws sharp parallels between competitive sailing, his sport of choice growing up, and entrepreneurship — from reading the conditions to finding your own path rather than following competitors.

This conversation is packed with insights on startup culture, fundraising, prioritization, customer focus, and leadership — all delivered with Henrik’s mix of candor, humility, and hard-won experience.

==============================================
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►North Star: (www.northstarbc.co.uk)
Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team

---------------------------------

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Espresso's are powered by our wonderful sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Book a meeting with Unleashed by just clicking here!

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲

🤝 Let's Connect!

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►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

GET YOURSELF 2 MONTHS FREE USING THIS magical link

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲

🤝 Let's Connect!

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►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Franco Fubini was born in Argentina, raised in Italy, educated in America, and built his career in London.

He’s worked for Goldman Sachs, Apple, and luxury food brand Valderrama.

But then came Natoora.

Today, Franco is the founder of Natoora – the chef-obsessed fruit & veg supplier, serving Ottolenghi, Dan Barber, and Alain Ducasse.

This episode is an eye-opener into food systems, supermarket power, and how our plates shape the planet.

ON THE MENU:

1. Growing up between Argentina, Italy & the U.S. – how culture shapes taste.
2. The Goldman Sachs years – why Franco walked away from banking.
3. Apple’s obsession with perfection – and how it influenced Natoora.
4. Alain Ducasse, Dan Barber & Ottolenghi – building trust with world-class chefs.
5. Why supermarkets destroyed seasonality – and how Natoora fights back.
6. The hidden cost of cheap fruit & veg – why “local” doesn’t always mean good.
7. How Natoora built a supply chain from scratch – and why it matters.
8. Why chefs are the real gatekeepers of better farming.
9. The problem with food labels, and why transparency beats marketing.
10. Franco’s long-term vision – a revolution in how we eat and farm.

An honest, global, and deeply inspiring conversation with one of food’s great challengers.

==============================================
🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟
=============================================

►North Star: (www.northstarbc.co.uk)
Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team

---------------------------------

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Espresso's are powered by our wonderful sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Book a meeting with Unleashed by just clicking here!

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

GET YOURSELF 2 MONTHS FREE USING THIS magical link

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Story is heart breaking

Age 0 – prematurely born on an ants nest, roadside in Uganda
his parents couldn’t afford to get him to hospital in time

Age 4 – plagued with illness due to his premature birth

Age 8 – his father mysteriously “dies” in the Ugandan Civil War
His Mother, in so much pain, doesn’t speak for 4 years.

Age 12 – his beloved Mother passes away
her final words “don’t be scared, do what you need to do”

Age 13 – he’s up for adoption. Sitting in the room with 14 parents.
No one raises their hand to take him.
He’s alone.
Completely alone.

Age 14 – he meets and lives with an 83 year old called WyWy.
WyWy tells him:
“if you’re going to do it. DO IT. Don’t rush. But, Don’t wait”
3 weeks later, WyWy dies

Age 16 – he’s living alone. again.
All alone again.
Fixing water supplies in Uganda schools.
Mowing lawns.
Buying and selling cows.
Hustling.
Hustling.
Hustling to fund his education.

Age 17 – he meets a Texan reverend called Don Cripps.
He becomes a Don Cripps translator.
Don Cripps helps to him get to London.

Age 18 – he defies his “fate”. moves to London. Studies law.

Today, he’s the founder of BLUE TURACO COFFEE

Wycliffe Sande is a LIVING LEGEND.
THE definition of high agency.

A poddy filled with tears, joy, apathy, empathy.
Hope, so much hope.
never giving in.
never giving up.
always smiling.
always laughing.

Total honour bro.

==============================================
🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟
=============================================

►North Star: (www.northstarbc.co.uk)
Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team

---------------------------------

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Espresso's are powered by our wonderful sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Book a meeting with Unleashed by just clicking here!

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

GET YOURSELF 2 MONTHS FREE USING THIS magical link

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Mark Palmer is a marketing genius, he's worked on the following brands Burger King, Nandos, Pret A Manger, Green & Blacks, Cawston Press

He’s a total genius.

You’re going to love this episode!!!

ON THE MENU:

1. Tim Ferris Heuristic: “you are the sum of the difficult conversations you have with yourself”

2. How To Have Hard Conversations with Sainsbury’s, Tesco or Waitrose: Don’t ignore the hard stuff, get straight to the point

3. How to Fire People Correctly: “Ruthless in decision making, generous in execution”

4. Pep Guardiola Brand Building Philosophy: Move your players around to fit the brand builders

5. Green & Black Brand Building Strategy: Philosophy first, Product second, strategy third

6. Product before brand, you can layer a brand around a product

7. Seth Godin Positioning Rule: Competitors must become your colleagues

8. Anti-Fragile Customer Feedback: Why are you not buying us > Why are you buying us?

9. Invest in creative UPSTREAM “get them to join the team, not just a freelancer”

10. Biggest Challenger Brand Mistake: “Don’t build a bad version of a corporate organisation”

11. Byron Sharpe’s Mental availability vs physical availability unpacked

12. Green & Blacks Scaffolding of Ideas: Niche <> Mainstream

==============================================
🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟
=============================================

►North Star: (www.northstarbc.co.uk)
Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team

---------------------------------

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Espresso's are powered by our wonderful sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Book a meeting with Unleashed by just clicking here!

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

GET YOURSELF 2 MONTHS FREE USING THIS magical link

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)