Welcome back to "Grow with Technology." In this episode, Ben Bard and Jessica Smith dive deep into the transformative impact of artificial intelligence on digital marketing and brand-customer interactions. Guided by insights from Richard Butler Jr.’s research, they explore how AI isn’t just an optimization tool—it’s redefining consumer behavior and dictating market winners.

Together, they break down the actionable strategies and core technologies—like machine learning, natural language processing, and computer vision—that are revolutionizing marketing. From real-time personalized campaigns and 24/7 chatbots to predictive analytics and hyper-targeted customer segmentation, the conversation moves beyond theory, giving you the practical knowledge you need to keep up in a hyper-competitive landscape.

We’ll look at case studies from Netflix, Starbucks, and Amazon, discuss the challenges of AI adoption (think talent gaps and data privacy), and peek into a future shaped by AR, VR, and voice search optimization. If you’re ready to unlock the next level of growth for your business, this episode is packed with the insights you can’t afford to miss.

Welcome to this episode of Grow with Technology. Today, we’re diving into a seismic shift happening in sales—one that’s transforming how teams qualify leads, whether in B2B or B2C. The old manual ways are fading fast, replaced by advanced artificial intelligence that spot patterns and potential in ways humans simply can’t match.

You’ll hear Ben Bard, your host, question why intuition and gut feeling in sales are losing ground. Our guest expert, Rebecca Morgan, breaks down how market speed and rising customer expectations have outpaced what manual processes can handle. Together with insights from co-host Jessica Smith, they explore how AI isn’t just speeding up lead qualification—it’s bringing precision, consistency, and powerful predictive analytics to the front lines of sales.

We’ll dig into real-world examples of companies discovering surprising patterns through machine learning and natural language processing, and discuss the practical steps—and challenges—facing organizations as they make this leap. Whether you’re in sales, marketing, or simply curious about how AI is reshaping business, this episode unpacks the tools, hurdles, and future trends driving this critical transformation. Buckle up for a discussion that just might redefine how you think about closing deals.

Welcome to "Grow with Technology"! In today’s episode, we’re diving headfirst into the revolutionary world of generative AI in finance. Joined by Ben Bard, Jessica, and Jessica Smith, we break down how AI is transforming the way financial institutions model, analyze, and predict market changes.

We'll trace the evolution of financial modeling—from manual spreadsheets and deterministic software, to the rise of AI models capable of detecting hidden patterns, processing huge volumes of data, and even simulating market scenarios that have never happened before. You’ll hear real-world case studies on AI’s role in asset management, credit scoring, and high-frequency trading, revealing not just the eye-popping improvements in speed and accuracy, but also the new risks and challenges, like the notorious “black box” problem.

This episode is all about separating hype from reality, offering you powerful insights into the concrete benefits, tough hurdles, and essential best practices for bringing generative AI into modern finance. Whether you’re a finance pro, a tech enthusiast, or just curious about where the industry is headed, you won’t want to miss this forward-looking conversation about the future of money, trust, and technology.