Welcome to this episode of Grow with Technology. Today, we’re diving into a seismic shift happening in sales—one that’s transforming how teams qualify leads, whether in B2B or B2C. The old manual ways are fading fast, replaced by advanced artificial intelligence that spot patterns and potential in ways humans simply can’t match.

You’ll hear Ben Bard, your host, question why intuition and gut feeling in sales are losing ground. Our guest expert, Rebecca Morgan, breaks down how market speed and rising customer expectations have outpaced what manual processes can handle. Together with insights from co-host Jessica Smith, they explore how AI isn’t just speeding up lead qualification—it’s bringing precision, consistency, and powerful predictive analytics to the front lines of sales.

We’ll dig into real-world examples of companies discovering surprising patterns through machine learning and natural language processing, and discuss the practical steps—and challenges—facing organizations as they make this leap. Whether you’re in sales, marketing, or simply curious about how AI is reshaping business, this episode unpacks the tools, hurdles, and future trends driving this critical transformation. Buckle up for a discussion that just might redefine how you think about closing deals.