Episodes

  • Beyond SEO: AEO & AIO Explained

    Beyond SEO: AEO & AIO Explained
    Nov 6 2025
    OptSus breaks down what AEO and AIO really mean—and why long-term SEO still beats short-term hype every time.
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    2 mins
  • The Death of SEO (Again): Three Decades of Panic and Progress

    The Death of SEO (Again): Three Decades of Panic and Progress
    Nov 6 2025
    Frank shares what 30 years in web development have taught him — that every “SEO is dead” headline is just another hype cycle, and the fundamentals always win.
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    1 min
  • The ROI of a Website That Works

    The ROI of a Website That Works
    Nov 6 2025
    Frank shares the story of a client who went from hiding her website to proudly announcing it to everyone she knew. Learn how clarity, structure, and confidence are the real ROI — and what’s coming next as AI changes search.
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    2 mins
  • Analytics & Adjustments: Measure Before You Spend

    Analytics & Adjustments: Measure Before You Spend
    Nov 6 2025
    Frank shares a story about a real estate agent who wanted ads and automation — but had no data. By focusing on measurement and structure first, they doubled leads without spending another dollar.
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    2 mins
  • Don’t Waste Money on Ads

    Don’t Waste Money on Ads
    Oct 23 2025
    Most ad agencies sell before they solve. In this episode, Frank shares real stories of businesses burned by bad ad advice — and why a strong foundation comes before advertising. Learn how to know when you’re ready to scale, and how to avoid wasting money on campaigns that can’t convert.
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    2 mins
  • Clear Messaging and Conversion: Why More Traffic Isn’t Always Better

    Clear Messaging and Conversion: Why More Traffic Isn’t Always Better
    Oct 23 2025
    More clicks don’t always mean more customers. In this episode, Frank shares two stories — one about an IT company and another about a roofing business — to show how misaligned messaging drives the wrong traffic. Learn how to focus on conversions and align your website with your ideal customer.
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    2 mins
  • Social Proof and Consistency: The Hardest Part of Marketing to Measure

    Social Proof and Consistency: The Hardest Part of Marketing to Measure
    Oct 23 2025
    How do you measure the person who saw your post and walked into your store a week later? You can’t — but you can see what happens when you show up consistently. In this episode, Frank explains how daily posting and steady reviews build visibility, trust, and data that drives smarter marketing.
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    2 mins
  • Fresh Content, Real Visibility: Why Weekly Updates Matter

    Fresh Content, Real Visibility: Why Weekly Updates Matter
    Oct 23 2025
    If you don’t have anything to say about your business this week, why should Google show you in search results? In this episode, Frank explains how fresh content fuels visibility, why your customer is the hero of your story, and how to create endless ideas using real FAQs.
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    2 mins