Good Morning, Market cover art

Good Morning, Market

By: Sol Insights
  • Summary

  • The market outside the four walls of a business are always in motion - small and mid-size businesses need to be up-to-date on the latest market trends, consumer research, and related strategy to win their target market. Hosted by Phillip Scroggin of Sol Insights, this podcast is built to identify and capitalize on opportunity.
    Sol Insights
    Show More Show Less
Episodes
  • Joyful Retail Growth: The Emily McCarthy + Co. Story
    May 6 2024

    Emily McCarthy started her small business a little over a decade ago. Since that time, her brand has grown to 400+ retailers and recently grew 30% YoY at the beginning of 2024.


    What has been the key to this joyful growth? Hear from the founder herself how smart sales strategy and unique design have contributed to one of the emerging apparel companies in the southeast.


    Explore Emily McCarthy + Co.: ⁠⁠⁠⁠https://emilymccarthy.com

    Learn more about Sol Insights: ⁠⁠⁠⁠⁠⁠⁠⁠solinsights.com⁠⁠⁠⁠⁠⁠⁠⁠

    Connect w/ Phillip on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠@phillipscroggin

    Show More Show Less
    50 mins
  • Belonging To The Brand In 2024 w/ Mark Schaefer
    Apr 29 2024

    Traditional marketing efforts are losing power. People are losing trust in ads. Humans are more isolated and lonely.


    How can marketing drive relationship and value in 2024? According to Mark Schaefer, the last great marketing strategy may just be community.


    Phillip interviews nationally-recognized author, professor, and marketing consultant Mark Schaefer on his newest book, and how community building may hold the key to long-term success for companies.


    Explore Mark's brand: ⁠https://businessesgrow.com/

    Learn more about Sol Insights: ⁠⁠⁠⁠⁠⁠⁠solinsights.com⁠⁠⁠⁠⁠⁠⁠

    Connect w/ Phillip on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠@phillipscroggin

    Show More Show Less
    55 mins
  • The Destruction of Your Brand w/ Sean Fox
    Apr 22 2024

    Sean Fox, Founder and Head of Creative & Strategy at Pioneer Design, has been in corporate branding and design for over a decade. In 2024, he foresees the decay of brand power and relevancy. Why?


    Join Phillip as he and Sean discuss the trends, fads, and technologies which will consume brands just like yours...and how you can choose the path of high-quality authenticity in contrast.


    Discover Pioneer Design: https://madebypioneer.com/

    Learn more about Sol Insights: ⁠⁠⁠⁠⁠⁠solinsights.com⁠⁠⁠⁠⁠⁠

    Connect w/ Phillip on LinkedIn: ⁠⁠⁠⁠⁠⁠@phillipscroggin

    Show More Show Less
    55 mins

What listeners say about Good Morning, Market

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.