Sara Terlecki is the Director of Sales Operations at Dialight. On this episode of the Go To Masters Show, she shares her unconventional path from retail management to leading sales ops in complex manufacturing environments.

• Bringing clarity to chaos through cross-functional alignment in industrial manufacturing
• Building trust across teams as the foundation for operational transformation
• Navigating the unique challenges of sales ops in physical product environments

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Peter Van Lier is the Senior Sales Operations and Commercial Excellence Leader at Imperative Care. On this episode of the Go To Masters Show, he shares his journey from coding data warehouses at multinational medical device companies to building RevOps systems from dollar zero at a neurovascular startup.

• How sales and operations planning prevents hyper growth from outstripping capacity in every department
• Why territory planning requires adding human color to black and white analytics data
• The FC Barcelona approach to developing RevOps talent in-house rather than fighting competition for it

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Juan Felipe Mejia is the Senior Director of Global Sales Compensation and Operations at UiPath. On this episode of the Go To Masters Show, he shares 20 years of sales compensation expertise across multiple industries, blending finance, strategy, and psychology to influence behavior through numbers.

• How Monte Carlo financial modeling projects different attainment scenarios for global comp planning
• Why automation reduces manual effort by 40-50% while improving rep trust and visibility
• The ""drink your own champagne"" approach to implementing automation-first solutions

Connect with Juan Felipe: LinkedIn
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