Cass Ernst-Faletto is the Senior Director of Global RevOps at Pendo. On this episode of the Go To Masters Show, she shares her framework for balancing tactical execution with strategic thinking across revenue operations.

• Her two-lever approach: unblocking near-term revenue vs laying groundwork for scalable processes
• How to facilitate cross-functional alignment through shared goals and productive tension
• Building RevOps expertise through weekly AI demos and networking to stay ahead of industry evolution

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Brandon Farb is the Director of Sales Planning and Compensation at Allstate Canada. On this episode of the Go To Masters Show, he talks about:

• His "Winning With Wellness" program that allows salespeople to disconnect while maintaining earnings potential
• Four guiding principles framework for creating fair, performance-driven, and sustainable comp plans
• Monthly feedback sessions and open communication strategies that build trust between leadership and sales teams

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Patrick Sweny is the Director of RevOps at Coursera. On this episode of the Go To Masters Show, he talks about:

• Running RevOps teams with product management methodologies and sprint-based workflows
• Mastering the art of setting boundaries and strategic technology evaluation
• Evolving RevOps from data delivery to change management and strategic partnership

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