In this episode of Gnaw on This, Ben and Syya dive into the world of branding in today’s fast-paced digital era. They share personal experiences with rebranding and discuss why a logo alone doesn’t define a brand.

Using examples from the fast food industry, including McDonald’s, they explore how brands must adapt, evolve, and connect emotionally with their audience to stay relevant.

Key Takeaways:

1. Your brand’s essence is how people perceive you
2. Rebranding can tell a new story and boost relevance
3. Logos don’t equal brand evolution
4. Emotional connection is critical for consumer loyalty
5. Brand identity must evolve with audience expectations

🎧 Tune in to learn how your brand can stay meaningful and connected in a changing world.

"If we know our path and destination, it makes it easier to make adjustments along the way." - Ben Baker

Ben and Syya gnaw on the topic of creating opportunities within a difficult market. How much control do we have when the tides seem to be against us? Do we actually have the power to create our destiny and carve our own path?

Share your thoughts with Ben and Syya!

Learn more about Ben Baker at IamBenBaker.com

Chat it up with Syya and the team at BrilliantBeamMedia.com

"We can all live a more impactful life. The choice is ours." - Ben Baker

Have you stopped to think about your legacy? Like REALLY?

Ben and Syya ponder our life's choices and how it impacts those around us. Will we be remembered fondly or .... not?

Join the chat and share your thoughts on legacy building and what we can do NOW to ensure we leave memories we want for our friends, family and colleagues!

#legacy #relationships #success

Learn more about Ben Baker at IamBenBaker.com

Chat it up with Syya and the team at BrilliantBeamMedia.com

Happy New Year!

It’s a new dawn, it’s a new day and we’re feeling GREAT!

Welcome back to another season of Gnaw On This…Business Bytes with Ben and Syya!

We’re in a celebratory mood and we’re sharing our hopes and goals for 2026! Share with us on your plans and what you are working towards this year!

#newyear #businessgoals #success

Learn more about Ben Baker at IamBenBaker.com

Chat it up with Syya and the team at BrilliantBeamMedia.com

"If you learned 2 or 3 things about yourself this year, that's a great thing." - Ben Baker

Where did 2025 go!?!? Was it a great year? A learning year? Yes to everything? 🇨🇦 Ben Baker🎙️and Syya Yasotornrat explore 2025 with lessons learned, both pleasantly and not so pleasantly!

🔔 Subscribe for more business insights!

👍 Like, share, and comment: How do you see AI shaping your career?

#AI #FutureOfWork #Automation #Productivity #CareerGrowth #BusinessPodcast

Tune in every TUESDAY for lively discussions that challenges you to think!

Learn more about Ben Baker at IamBenBaker.com

Chat it up with Syya and the team at BrilliantBeamMedia.com

"AI is a tool, not a replacement." - Ben Baker

We're revisiting an OLDIE BUT GOODIE! Ben and Syya are going down the rabbit hole of AI! Will AI take your job? 🤖 Or can it be your greatest asset? In this episode of Gnaw On This Business Bytes, hosts Ben and Syya dive into the impact of AI on the workplace. While automation is reshaping industries, AI can’t replace human creativity, critical thinking, and relationship-building. 🚀

Get mind-blown on how to stay ahead by adapting to tech advancements, leveraging AI for productivity, and continuously adding value in an evolving job market.

Don’t fear the future—embrace it! 🔔

Subscribe for more business insights! 👍

Like, share, and comment: How do you see AI shaping your career?

#AI #FutureOfWork #Automation #Productivity #CareerGrowth #BusinessPodcast

Tune in every TUESDAY for lively discussions that challenges you to think!

Learn more about Ben Baker at IamBenBaker.com

Chat it up with Syya and the team at BrilliantBeamMedia.com

"If only I can just survive the next 90 days..." - Ben Baker

Ben and Syya are back to ponder the realistic health of the 90 days chase in startups and established businesses. If you or your company is dependent on the quarterly push, how do you address the pressure and expectations?

#SelfAwareness #PersonalGrowth #CommunicationSkills #Mindset #GnawOnThis

Learn more about Ben Baker at IamBenBaker.com

Chat it up with Syya and the team at BrilliantBeamMedia.com

"Giving respect to all people you meet is important" - Ben Baker

Ben and Syya are back to revisit the never ending discussion on making sure we talk to the right stakeholders. Are we really talking to the people who can help your project, communication along? If you want stronger, healthier relationships and the ability to navigate challenges with clarity, this episode offers practical insights and a fresh perspective.

#SelfAwareness #Relationships #TrueAllies #PersonalGrowth #CommunicationSkills #Mindset #GnawOnThis

Learn more about Ben Baker at IamBenBaker.com

Chat it up with Syya and the team at BrilliantBeamMedia.com