In this episode of Gettin’ to Market, Nate sits down with Steve Thompson (Senior Director, Product Marketing at insightsoftware) to talk about what really happens when your company gets acquired — and how to navigate the uncertainty without spiraling.

Steve has been through three acquisitions and a bankruptcy. Nate has been through two acquisitions. They discuss:

• How to read the tea leaves (and when you can’t)
• What to do the moment you hear the news
• When to update your resume and when not to panic
• How to handle new managers and shifting org structures
• The biggest mistakes people make during change

New Episodes every Tuesday. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

John's out this week, but Nate is joined by Michelle Slade, SVP of Brand and Communications at ABC Fitness, for a candid conversation about what brand actually is and where people get it wrong.

Michelle brings a rare perspective: she started as a business analyst writing requirements before crossing over into marketing, and has built brand strategy for companies like Expedia, GameStop, and Sally Beauty. The result is someone who can talk brand philosophy and ship.

In this episode, they cover:

• Why brand is a system, not a logo (and what happens when organizations don't have that system defined)
• The "brand police" problem and why policing without infrastructure is a losing game
• How brand elasticity explains why Apple can force U2 onto your phone and still charge you $200 for more RAM
• Where brand has the most cross-functional friction (hint: it's not where you'd expect)
• Using AI as a brand standards checker, and getting called out by your own prompt
• Why thought leadership without tension is just noise

Plus: tipping culture and the importance of a POV.

New Episodes every Tuesday. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

You can't vent to your boss. Probably. But the real question is who can you vent to — and who else do you need in your corner to actually "survive and advance"? Nate and John get into the relationships that don't show up on any org chart but quietly determine everything from your next promotion to whether you're still standing after a reorg. Plus: AI's slow threat to the SaaS seat model, and John tries to fill out a visa application.

New Episodes every Tuesday. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod