When's the last time you updated your LinkedIn? If you're scrambling to answer that, this episode is for you.

John and Nate sit down with Mary-Scott Van Arsdale—a marketing and content strategist who's helped build both corporate brands and personal ones—to talk about why your personal brand matters more than you think. Mary Scott breaks down the difference between corporate copy-paste approaches (still happening in 2026, unfortunately) and authentic personal branding that actually gives you leverage in your career.

The conversation covers why LinkedIn is your insurance policy against layoffs, how to build a presence without selling out, and what happens when companies try to control employee narratives. Plus: why posting for the first time after you've been laid off is the worst possible strategy, how to stay authentic while building visibility, and where AI-generated content fits into the equation.

Also discussed: non-alcoholic mocktail pricing, candle tunneling prevention, and Salesforce's 4,000-person AI experiment that lasted exactly four months.

Learn more about Mary Scott and our other guests at https://productischange.com/guests

New Episodes every Tuesday

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

Let's talk about the thing everyone thinks about but nobody wants to say out loud: compensation. Nate and John are joined by Rachel Stanley, Portfolio Product Marketing Manager at Red Hat, for an honest conversation about salary bands, equity, bonuses, and what actually matters when evaluating your comp package.

Rachel shares her journey from PR to product marketing—and yes, the significant pay bump was part of the decision. The team unpacks pay transparency laws, regional salary bands that make no sense, how to negotiate when you're already in-role, and why the "hot labor summer" of 2021 feels like a distant memory. They also tackle the components of comp most people forget to consider, from RSUs to the real cost of benefits, and why understanding your band matters more than you think.

Whether you're considering a move, trying to get promoted, or just wondering if you're being paid fairly, this episode cuts through the LinkedIn noise to give you frameworks you can actually use. Plus: why you should absolutely not try to get dates on LinkedIn, and yes, SeaWorld is still a thing.

New Episodes every Tuesday

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

Your company's investment level in a product fundamentally changes what your job looks like as a PM or PMM. John and Nate break down how your priorities shift across the spectrum: high-growth products chasing new customer acquisition, retention-focused products where stability is king, and that tricky middle ground where the product has value but go-to-market isn't working yet.

Plus, where should you put your most experienced people? On retention products or growth products? What skills do you actually build in low-growth roles?

Side topic: the reality of VP-level context switching—bouncing between three-year vision and this week's execution, across products with completely different business models, while staying sharp for C-suite conversations.

New episodes every Tuesday. Find us wherever you get your podcasts, or visit productischange.com for all episodes and YouTube shorts.

New Episodes every Tuesday

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod