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Future Ready CMO

Future Ready CMO

By: Mary Gilbert and Dee Anna Paredes
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About this listen

We live in dynamic times — not just in Marketing, but in business, global politics, and technology. Consumer desires have fundamentally shifted, and CMOs face not only stalling growth, but a mandate to reinvent business at every level. Our role has never been more important. 


At Future Ready CMO, we’re on a mission to help marketers become a force for change. We explore the ideas and innovations we can apply to shape the future of our economy, our social structures, and our planet.


© 2024 Future Ready CMO Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • The Corporate Culture Reckoning - Part 2. How Can Both People and Businesses Come Together to Benefit from the New Workplace Era?

    The Corporate Culture Reckoning - Part 2. How Can Both People and Businesses Come Together to Benefit from the New Workplace Era?
    Oct 19 2023

    In this episode of the Future Ready CMO podcast, we focused on the increasingly common trend of employees pursuing "side hustles" or additional income-generating activities outside of their primary jobs. The discussion explored the motivations behind these side hustles, their impact on the individuals' primary roles, and how companies can embrace and support this trend.
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    43 mins
  • The Corporate Culture Reckoning - Part 1. What Should Future Ready Leaders Do to Support Their People and Their Business in the Side Hustle Era?

    The Corporate Culture Reckoning - Part 1. What Should Future Ready Leaders Do to Support Their People and Their Business in the Side Hustle Era?
    Oct 10 2023

    In this episode of the Future Ready CMO podcast, the team at Infinite Edge discussed the rising trend of side hustles among the younger generation of workers in the United States with Infinite Edge project manager Ashley Battle. The speakers talked about the shift in the traditional notions of job security and the rise of the gig economy. They also discussed the changing dynamics of the workplace in a post-COVID world, where companies are grappling with the challenge of encouraging workers back into the office and being met with resistance.
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    43 mins
  • The Importance of Archetypes in Leadership and Marketing - Evaluating Our Team Archetypes

    The Importance of Archetypes in Leadership and Marketing - Evaluating Our Team Archetypes
    Oct 5 2023

    In this part 2 episode of the Future Ready CMO podcast, Mary Gilbert and Dee Anna Paredes discuss the role of archetypes in leadership and business with their guest, Merle Singer. Merle Singer is a leader in the technology sector with 25 years of experience and a focus on corporate marketing, leadership development, culture, reputation, and global environmental sustainability. The conversation centered around the application of Jungian archetypes in understanding leadership styles and enhancing business performance.
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    31 mins
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