• The Importance of Archetypes in Leadership and Marketing - Evaluating Our Team Archetypes

  • Oct 5 2023
  • Length: 31 mins
  • Podcast
The Importance of Archetypes in Leadership and Marketing - Evaluating Our Team Archetypes cover art

The Importance of Archetypes in Leadership and Marketing - Evaluating Our Team Archetypes

  • Summary

  • In this part 2 episode of the Future Ready CMO podcast, Mary Gilbert and Dee Anna Paredes discuss the role of archetypes in leadership and business with their guest, Merle Singer. Merle Singer is a leader in the technology sector with 25 years of experience and a focus on corporate marketing, leadership development, culture, reputation, and global environmental sustainability. The conversation centered around the application of Jungian archetypes in understanding leadership styles and enhancing business performance.

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