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Full Price Athlete

Full Price Athlete

By: Kade Wilcox
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About this listen

Kade Wilcox pays Full Price for everything. In pursuing his dreams of running things like Moab 240 he has to pay the full price for gear but also family time and work time - things he loves. How does he do it? How do you hold in tension all the valuable gifts in life. How is he training mentally and physically? Who is he looking to for inspiration? How do you keep going when you don't have the time or energy but your ambition is no less present?Copyright 2025 Kade Wilcox Hygiene & Healthy Living Running & Jogging
Episodes
  • Running Pain vs Injury with Kameron Harder
    Oct 23 2025

    Kade Wilcox sits down with sports PT and strength coach Kameron “Kam” Harder to unpack what truly makes runners resilient—simple, consistent work done over time. Kam shares takeaways from finishing Cocodona 250 (and attempting another 100), how that experience boosted his confidence, and why most runners don’t need complexity to get stronger.

    They dive into practical coaching: heavy, low-rep fundamentals (think 4×5 squats/deadlifts/lunges), the 4/10 pain rule for training through non-structural pain, and smart ways to address plantar fasciitis through mobility and foot motor control. Kam also outlines a mindset that avoids catastrophizing and keeps you moving forward—even in the lows.

    • Confidence forged at Cocodona 250
    • The 4/10 pain rule for running through manageable pain
    • Simple, heavy lifts > complicated routines
    • Consistency beats intensity for busy athletes
    • Plantar fasciitis basics: ankle/foot mobility + arch/toe motor control (short foot, big toe isolation)
    • A mindset for lows: respond, don’t catastrophize
    • Strength training = resilience + fatigue resistance

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    46 mins
  • Overcoming Injury: A Relatable Personal Update
    Oct 16 2025

    Kade Wilcox shares a personal injury update regarding his ongoing struggle with plantar fasciitis.

    He reflects on the challenges of maintaining motivation and purpose during recovery, the importance of consistency in training, and the lessons learned from taking running for granted.

    Kade emphasizes the need for a supportive community and encourages listeners to connect and share their own experiences.

    ----

    • Patreon | BtS Building Borderlands
    • Borderlands.cc | Podcast Network
    • Sign up: analog*Borderlands [new]letter
    • Hyperlyte Hotline - RUNMORE649 (786.667.3649)
    • Wylder is now available on iOS + Android.

    ______________

    RUNNING GEAR

    • Naked Running Band
    • Path Projects Apparel

    PODCAST GEAR

    • OSMO Pocket 3
    • Shure MV7
    • Neewer MS60B

    Show More Show Less
    7 mins
  • Conquering Cocadona 250 + Moab 240 with Bear Lee
    Oct 8 2025

    Kade Wilcox interviews ultra-runner Bear Lee about his experiences and lessons learned from running ultra-marathons, including the Cocodona 250 and his upcoming Moab 240.

    Bear shares insights into his training approach, the mental and physical challenges of ultra-running, and the importance of having a supportive team. He also discusses his favorite gear and strategies for overcoming low moments during races.

    • Peace and direction through endurance sports.
    • Training should mimic race conditions.
    • A supportive team is crucial for success.
    • Bear's mantra: 'Stay within the mile'
    • Gear game changers
    • Bear uses Alpine Armor products to prevent blisters and chafing

    Presented by Naked Sports Innovations

    ----

    • Patreon | BtS Building Borderlands
    • Borderlands.cc | Podcast Network
    • Sign up: analog*Borderlands [new]letter
    • Hyperlyte Hotline - RUNMORE649 (786.667.3649)
    • Wylder is now available on iOS + Android.

    ______________

    RUNNING GEAR

    • Naked Running Band
    • Path Projects Apparel

    PODCAST GEAR

    • OSMO Pocket 3
    • Shure MV7
    • Neewer MS60B

    Show More Show Less
    33 mins
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