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Full Price Athlete

Full Price Athlete

By: Kade Wilcox
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About this listen

 Kade Wilcox pays Full Price for everything. In pursuing his dreams of running things like Moab 240 he has to pay the full price for gear but also family time and work time - things he loves. How does he do it? How do you hold in tension all the valuable gifts in life. How is he training mentally and physically? Who is he looking to for inspiration? How do you keep going when you don't have the time or energy but your ambition is no less present?Copyright 2025 Kade Wilcox Hygiene & Healthy Living Running & Jogging
Episodes
  • Building Mental Strength for Ultrarunning Performance

    Building Mental Strength for Ultrarunning Performance
    Aug 20 2025

    Kade is looking for insight and tips on mental strength as he prepares for the Moab 240. He's joined by Ben Light, an ultrarunning legend, to talk and think through his preparation to run 5x further than he's ever run before.

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    45 mins
  • Challenges, Setbacks in Training: Countdown to Moab 240

    Challenges, Setbacks in Training: Countdown to Moab 240
    Aug 8 2025

    Kade Wilcox is the host of Full Price Athlete. He's 10 weeks away from running Moab 240. The final gauntlet is a huge training block difficult even for those who run full time. Kade is a business owner, committed husband and father, volunteer, and more.

    Listen to what Kade is planning to do the final 10 weeks before Moab 240.

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    9 mins
  • Ultrarunners Pay Full Price | Nothing is Free

    Ultrarunners Pay Full Price | Nothing is Free
    Jul 31 2025

    Ultrarunners pay full price for everything from gear to race entry fees to travel. But also, we pay the price with our family time and work time. We pay the price of perfection in our personal lives to make room for ultrarunning.

    Kade Wilcox is joining the podcast creator family that will soon be a formal podcast network. He is preparing for Moab 240 and he's going to bring us along in the journey over the next couple of months.

    In this episode, get to know Kade as a fellow Full Price Athlete.

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    9 mins
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