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Full Funnel Paid Media Podcast

Full Funnel Paid Media Podcast

By: Andy Gray
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About this listen

 Welcome to 'The Full-Funnel Paid Media Podcast,' hosted by Andy Gray, CEO of The Graygency. This podcast is your go-to resource for mastering the art of paid media marketing.

Each episode delivers bite-sized, actionable insights on how to effectively implement, measure, and optimize full-funnel paid media strategies.

Whether you're a seasoned marketer or just starting out, Andy's expert guidance will help you build a powerful, results-driven paid media machine.

Tune in to elevate your marketing game, one funnel stage at a time.

Listen further: https://thegraygency.com
Copyright Andy Gray Economics Leadership Management Management & Leadership Marketing Marketing & Sales
Episodes
  • A CEO's Guide To Bid Multipliers On Meta

    A CEO's Guide To Bid Multipliers On Meta
    Sep 5 2024
    In this episode of The Full Funnel Paid Media Podcast, host Andy Gray reveals a game-changing Meta feature—bid multipliers.

    We dive into how this tool allows marketers to adjust bids based on specific audience criteria such as age, gender, custom audiences, and device usage. This approach helps fine-tune campaigns without sacrificing the broad reach of Meta’s automated systems.Andy shares real-world examples, including a case study where applying bid multipliers reduced customer acquisition costs by 15%.

    Listeners will learn how to use these multipliers to increase profitability, reduce wasted spend, and improve overall paid media performance. Whether you're managing large ad budgets or simply seeking incremental gains, this episode provides actionable insights for any paid media strategy.
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    9 mins
  • Why E-commerce Brands Fail: Lessons from Humanery CEO Sid Baveja

    Why E-commerce Brands Fail: Lessons from Humanery CEO Sid Baveja
    Jul 19 2023
    In this episode of eCommentary, we delve into the world of entrepreneurship with Sid Baveja, CEO of Humanery former banking analyst, and seasoned businessman. Sid shares his personal journey of entrepreneurship, revealing the highs, lows, and lessons learned along the way on why his latest eCommerce startup Humanery failed. We begin by discussing the importance of long-term vision in business, highlighting the dangers of short-termism and how it has led to the downfall of many promising companies. Sid then shares his own experiences with his company, Humanery, including the struggles he faced while trying to raise investments. In a candid discussion, Sid recounts his public appeal for support on LinkedIn, and the harsh realities of trying to secure funding in a competitive landscape. Sadly, Sid's story doesn't have the happy ending we often hope for in business. However, his insights offer valuable lessons for entrepreneurs, investors, and anyone interested in the dynamics of startup survival. Follow Sid ►https://www.linkedin.com/in/sidbaveja/FOLLOW The Graygency ►LinkedIn (https://www.linkedin.com/in/andygraytg/)Instagram (https://www.instagram.com/andycgray/TikTok (https://vm.tiktok.com/ZMLHCaw9X/) Youtube (https://www.youtube.com/@TheGraygency)
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    43 mins
  • Imran Hassan - How To Grow A Sustainable Childrenswear Brand

    Imran Hassan - How To Grow A Sustainable Childrenswear Brand
    Apr 25 2023
    Imran Hassan is the CEO & founder of Turtledove London and Lilly and Sid. Two 7 figure D2C brands ran by husband and wife, we discuss how they got to where they are today. Look forward to learning what happened when Imran designed a collection, how the brand broke through into Selfridges. And the biggest lessons they learnt along the way. Extra Info Follow Turtledovelondon on Instagram: https://www.instagram.com/turtledovelondon/ Check out the Lilly & Sid animated series on YouTube: https://www.youtube.com/watch?v=Kpw2UgqikN8&t=84s FOLLOW The Graygency ►LinkedIn (https://www.linkedin.com/in/andygraytg/)Instagram (https://www.instagram.com/andycgray/TikTok (https://vm.tiktok.com/ZMLHCaw9X/) Youtube (https://www.youtube.com/@TheGraygency)
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    40 mins

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