What does it take to publish a book that sparks a cultural shift?

In this episode of Bookbound, Fran Hauser and Bethany Saltman talk with Neha Ruch, founder, CEO, and author of The Power Pause, about how she translated nearly a decade of grassroots advocacy into a bestselling book.

Neha shares how she went from blog to book deal, the surprising pressure of platform growth, and what it really takes to land a Big Five publishing contract for a nuanced topic. She explains how her meetings with publishers mirrored VC pitches, why her proposal phase included interviews and commissioned research, and how she balanced motherhood with building a movement. She also offers key insight into proposal writing, working with developmental editors, and managing the marketing marathon before and after launch.

Resources:
Connect with Neha on Instagram: https://www.instagram.com/neha_ruch

Connect with Neha on LinkedIn: https://www.linkedin.com/in/nehaleelaruch

Learn more about The Power Pause: https://www.thepowerpause.com

Join Bethany & Fran for their Read Like a Writer Book Club here: https://www.bookboundpodcast.com/club
Download Bethany & Fran's e-book on how to craft a standout book proposal here: https://www.bookboundpodcast.com/e-book

Produced by Share Your Genius: https://shareyourgenius.com/