In this episode of FranchiseU!, host Dr. Kathy Gosser speaks with Shelly Berkowitz, the esteemed founder of BrightStar Care. Berkowitz shares her inspiring journey from her early days working in corporate jobs to founding BrightStar, a premier medical and non-medical home healthcare and medical staffing service franchise. She recounts the challenges and successes she faced while growing BrightStar into a nationally recognized brand, her strategic decision to franchise, and her recent transition to starting a new venture called Founder to Founder. This venture aims to support and empower other founders in scaling their businesses. Berkowitz offers deep insights into her decision-making processes, the importance of resilience, and how the COVID-19 pandemic influenced her decision to sell BrightStar. The episode is a testament to Berkowitz's passion for franchising and her commitment to supporting other entrepreneurs.

Shelly Berkowitz is the founder and CEO of Founder 2 Founder, offering objective, founder-aligned guidance from someone who’s been there. She is also the founder of BrightStar Care and the Executive Chairwoman of BrightStar Holdings Parent, LLC, the parent company of BrightStar Care and BrightStar Care Homes. Founder 2 Founder offers personalized, objective guidance to help founders with businesses that will be above $10million in EBITDA within 24 months scale or sell their company with confidence.

Shelly Berkowitz’s journey as a founder began in 2002 with BrightStar Care, a national home healthcare and medical staffing company dedicated to delivering compassionate, high-quality care to families across the country. What began as a personal mission grew into a franchise system with more than 400 locations, employing over 20,000 professionals and generating $750 million in system-wide revenue.

After more than 20 years as CEO, Berkowitz made the decision to transition from an active operational CEO role to a strategic Chairperson role, selling a majority stake in BrightStar to Peak Rock Capital while remaining a material shareholder and active board member.

Today, Berkowitz is dedicated to helping other founders prepare for and navigate the complexities of scaling, selling, and stewarding their business legacies. Having lived the founder journey from start-up to successful exit, She brings a rare combination of operational insight and emotional understanding to one of the most personal and high-stakes decisions a founder can make.

Berkowitz is also a mom of two, published author, keynote speaker and longtime advocate for women in business, home healthcare innovation and franchising excellence.

I have an opportunity, in my line of work, to talk to a lot of franchisees and a lot of franchisors. It's always enlightening, but it's very rare to be able to talk to someone who has been a franchisee of multiple brands and continues to give back even now with consulting. So join me in this episode of FranchiseU! when I talk with Ron Taylor. Ron has been a very successful franchisee of Edible Brands, and now is a franchisee of Nothing Bundt Cakes and SweatHouz and has his own consulting business. He has some wonderful insights to share with us.

Taylor is the founder of Franchise Authentic, a brand rooted in real-world franchise experience and proven results. With a background as a top-performing franchisee and operator, he helps align aspiring entrepreneurs with the right franchise brand.

Topics discussed include:

• Introduction and Guest Overview
• Ron Taylor's Franchise Journey Begins
• Scaling Edible Arrangements
• The SweatHouz Experience
• Insights on Franchising
• Evaluating Franchisors
• Advice for Multi-Brand and Multi-Unit Owners
• Misconceptions About Franchising
• The Importance of Creativity and Following Rules
• Advice for Aspiring Franchisees

Don’t miss out on all things FranchiseU!:

Website: FranchiseU!

Instagram: @franchiseu_podcast

Facebook: @FranchiseU Podcast

Twitter: @franchiseupod

TikTok: @franchiseupod

Reach out directly to Dr. Kathy Gosser via LinkedIn.

This episode proudly brought to you by the Yum! Center for Global Franchise Excellence at the University of Louisville College of Business.

• Bobbie Lloyd's Culinary Journey
• Jason Mattes' Franchise Development Story
• Magnolia Bakery's Global Expansion
• The Hub and Spoke Model: Flagship and No-Bake Stores
• Qualities of a Successful Franchisee
• Training and Support for Franchisees
• Choosing Franchise Locations and Partners
• Advice for Aspiring Franchisees

Website: FranchiseU!

Instagram: @franchiseu_podcast

Facebook: @FranchiseU Podcast

Twitter: @franchiseupod

TikTok: @franchiseupod

Reach out directly to Dr. Kathy Gosser via LinkedIn.

This episode proudly brought to you by the Yum! Center for Global Franchise Excellence at the University of Louisville College of Business.

The International Franchise Association does so much to protect, enhance, and support the franchise model. It's really pretty incredible the amount of work they do, but sometimes people don't know exactly what do they do. So join me in this episode of FranchiseU! where I have the privilege of sitting down with Matt Hower, the CEO of the IFA and Jennifer branding the COO of the IFA, or they talk about not only their journeys to franchising, but all the things that the IFA offers and has done to ensure this model stays alive and helps millions of people who work with and thrive within it.

In this episode of FranchiseU!, host Dr. Kathy Gosser sits down with Matt Haller, the CEO, and Jennifer Brandeen, the COO, of the International Franchise Association (IFA). They discuss the extensive efforts of the IFA in protecting, enhancing, and promoting the franchise model.

Topics discussed include:

· Introduction to the IFA

· Matt Haller's Journey to the IFA

· Jennifer Brandeen's Path to Franchising

· Mission and Role of the IFA

· Misconceptions About Franchising

· Franchising's Economic Impact

· IFA Events and Education

· Franchise Update Media Acquisition

· Educational Initiatives and Digital Ecosystem

· Franchise Ascension Initiative

· Future of Franchising

Don’t miss out on all things FranchiseU!:

Website: FranchiseU!

Instagram: @franchiseu_podcast

Facebook: @FranchiseU Podcast

Twitter: @franchiseupod

TikTok: @franchiseupod

Reach out directly to Dr. Kathy Gosser via LinkedIn.

This episode proudly brought to you by the Yum! Center for Global Franchise Excellence at the University of Louisville College of Business.

Agape Capitalism. What is that and why would I be talking about that on a franchising podcast? Well join me in this episode of FranchiseU! as I talk with Jane Abell and Tony Capuano of Donatos Pizza. Jane is the chairwoman of the board, and Tony is her son, who is also the Senior Vice President of Franchise Operations and Training.

They take us along the journey of Donatos when it was created by her father who started in 1963. They sold to McDonald's and then bought it back from McDonald's. They also talk about how they have woven the whole theory of combining love and capitalism into a very successful enterprise.

Topics discussed include:

· Meet Jane Abell and Tony Capuano

· Jane Abell's Journey with Donatos

· Tony Capuano's Career Path

· The Donatos Story: From Creation to McDonald's to Independence

· Donatos Current Growth and Future Plans

· Agape Capitalism: Leading with Love

· Navigating Family Business Challenges

· The Rewards of Family Business

Don’t miss out on all things FranchiseU!:

Website: FranchiseU!

Instagram: @franchiseu_podcast

Facebook: @FranchiseU Podcast

Twitter: @franchiseupod

TikTok: @franchiseupod

Reach out directly to Dr. Kathy Gosser via LinkedIn.

This episode proudly brought to you by the Yum! Center for Global Franchise Excellence at the University of Louisville College of Business.

One thing that almost all of us have in common is the desire to live a healthy, long life. There is now a franchise to help with proactively taking control of your health. Join me in this episode of FranchiseU! as I talk with Scott Svilich, the COO of Next Health. The only large scale franchise providing medically backed healthcare services with a proactive approach to prioritizing health and fitness.

Topics discussed include:

· Meet Scott Svilich: From Trainer to COO

· Scott's Journey in the Fitness Industry

· Transition to Exponential Fitness

· Innovative Services at Next Health

· Membership Model and Franchising

· Franchising Strategy and Growth

· Financials and Profit Margins

· Ideal Franchise Partners

Don’t miss out on all things FranchiseU!:

Website: FranchiseU!

Instagram: @franchiseu_podcast

Facebook: @FranchiseU Podcast

Twitter: @franchiseupod

TikTok: @franchiseupod

Reach out directly to Dr. Kathy Gosser via LinkedIn.

This episode proudly brought to you by the Yum! Center for Global Franchise Excellence at the University of Louisville College of Business.

Dr. Kathy Gosser interviews Amy Leclerc, co-founder of Sit Still Kids Salon franchise. The discussion covers Leclerc’s journey from advertising to leading a kids' hair salon franchise.

Highlights Include:

• Tips from a successful professional path
• Benefits of intuition and risk-taking
• Sage advice for potential franchisees
• A case study in growth and expansion plans
• Qualities of an ideal franchisee
• Marketing strategies for franchisees

Don’t miss out on all things FranchiseU!:

Website:

FranchiseU!

Instagram:

@franchiseu_podcast

Facebook:

@FranchiseU Podcast

Twitter:

@franchiseupod

TikTok:

@franchiseupod

Reach

out directly to Dr.

Kathy Gosser via LinkedIn.

This

episode proudly brought to you by the Center

for Global Franchise Excellence at the University of Louisville College of Business.

Dr. Kathy Gosser interviews James Hilovsky, a dedicated franchise broker and the CEO of FranDream. Hilovsky shares his journey from spending 25 years at Del Taco to transitioning to franchise brokering.

Highlights Include:

• Hilovsky's Early Career at Del Taco
• Piology Pizza and Franchise Operations
• Differences Between Corporate and Franchise Sides
• Evaluating Franchise Opportunities and Client Profiles
• Exploring Franchise Opportunities
• Negotiating Franchise Terms
• Success Stories in Franchising

Don’t miss out on all things FranchiseU!:

Website: FranchiseU!

Instagram: @franchiseu_podcast

Facebook: @FranchiseU Podcast

Twitter: @franchiseupod

TikTok: @franchiseupod

Reach out directly to Dr. Kathy Gosser via LinkedIn.

This episode proudly brought to you by the Center for Global Franchise Excellence at the University of Louisville College of Business.