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This episode marks the launch of a new weekly Thursday segment, where we cover the latest developments in AI search and their implications for visibility, content strategy, and discovery.

On today's show:

Google is quietly testing a new AI mode inside traditional Search — with no announcement, no documentation, and no roadmap. However, this experiment signals one of the most significant shifts in search behavior since the early 2000s.

In this episode, Cassie Clark is joined by AI researcher Adam Whistler, one of the first people to spot and analyze this hidden rollout. Together, they break down what’s changing, how AI results are being layered into Google’s default experience, and what this shift means for brands, creators, and anyone relying on organic visibility.

If Google moves AI mode into the mainstream, the discovery journey changes forever — and the time to prepare is now.

Let’s connect:

LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com

Keywords: AI Search, FSA Framework, Generative Search, AEO, GEO, AI Visibility, Structured Content, Content Strategy, Entity Authority, SEO Strategy, Search Trends, Digital Visibility, LLM Citations, Freshness Signals, Content Optimization

Send us a text

📬 Love the podcast? You’ll love the newsletter.
Get the weekly 3-2-1 on AI search + marketing: Subscribe

In today’s episode of Found in AI, I’m breaking down the FSA Framework — the simple, practical model behind why AI engines cite some brands instantly… and completely ignore others. If you’ve ever wondered why a tiny DA4 website gets referenced over industry giants, this episode pulls back the curtain.

We dig into what really drives visibility across ChatGPT, Gemini, and Perplexity, and why traditional SEO alone can’t get you into AI answers anymore. Using freshness, structure, and authority, you can influence AI citations far more than you think.

We cover:

• Why AI search has officially overtaken traditional search behavior
• How Google’s “AI Mode” shift changes everything for content marketers
• The three factors AI engines rely on to select brand sources
• What freshness signals actually look like to an LLM
• How to structure content so AI can extract and reuse it
• Why authority = entity strength, not domain authority
• How Cassie used the FSA Framework to start appearing in AI answers
• A simple diagnostic test to see why you’re not being cited
• The 30-day plan to improve AI visibility (even with a tiny site)

If you’re trying to stay visible in a world where generative search is rewriting how people discover information, this episode gives you a clear, actionable starting point.

Let’s connect:

LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com

Keywords: AI Search, FSA Framework, Generative Search, AEO, GEO, AI Visibility, Structured Content, Content Strategy, Entity Authority, SEO Strategy, Search Trends, Digital Visibility, LLM Citations, Freshness Signals, Content Optimization

Send us a text

📬 Love the podcast? You’ll love the newsletter.
Get the weekly 3-2-1 on AI search + marketing: Subscribe

In today’s episode of Found in AI, I’m joined by SEO strategist Beth Chernes to dig into why Reddit has suddenly become a power player in AI search — and what founders and marketers should be doing about it.

We break down how the Google–Reddit partnership is reshaping visibility, why Reddit keeps appearing in AI Overviews, and how to use the platform without getting banned, torched, or downvoted into oblivion.

We cover:

• Why Reddit is dominating Google’s AI Overviews right now
• How Reddit data is training LLMs — and what that means for your brand
• The right (and wrong) way to participate in subreddits
• How to use Reddit for social listening and pain-point research
• Why transparency matters more than ever on user-generated platforms
• How to track ROI from Reddit without being spammy
• One tiny Reddit experiment anyone can run this week

If you’re trying to stay visible in a world where generative search is rewriting how people look for answers, this episode gives you a simple, practical starting point.💬

Let’s connect:
LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com

Keywords: AI Search, Reddit Marketing, Google–Reddit Partnership, Generative Search, AEO, GEO, AI Visibility, User-Generated Content, SEO Strategy, Subreddit Research, Social Listening, B2B Marketing, Search Trends, Digital Visibility