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This episode marks the launch of a new weekly Thursday segment, where we cover the latest developments in AI search and their implications for visibility, content strategy, and discovery.

On today's show:

Google is quietly testing a new AI mode inside traditional Search — with no announcement, no documentation, and no roadmap. However, this experiment signals one of the most significant shifts in search behavior since the early 2000s.

In this episode, Cassie Clark is joined by AI researcher Adam Whistler, one of the first people to spot and analyze this hidden rollout. Together, they break down what’s changing, how AI results are being layered into Google’s default experience, and what this shift means for brands, creators, and anyone relying on organic visibility.

If Google moves AI mode into the mainstream, the discovery journey changes forever — and the time to prepare is now.

Let’s connect:

LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com

Keywords: AI Search, FSA Framework, Generative Search, AEO, GEO, AI Visibility, Structured Content, Content Strategy, Entity Authority, SEO Strategy, Search Trends, Digital Visibility, LLM Citations, Freshness Signals, Content Optimization