• Focus on spend, not customer numbers

  • Jun 16 2022
  • Length: 6 mins
  • Podcast
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Focus on spend, not customer numbers

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  • Summary

  • More customers would be nice, but getting each one to spend more is far easier to achieve. A 10% growth in average spending will give you a far better ROI than a 10% growth in customers as the ways to achieve this are generally FREE! 
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