Brad Krauskopf, Founder and CEO of Hub Australia, has been shaping the flexible workspace industry since the early days of coworking. In this episode, Gio sits down with Brad in Melbourne to talk about Hub’s journey, from scrappy beginnings with beanbags to high-touch hospitality and multi-layered partnerships with landlords.

Brad shares his perspective on how Hub has evolved, what hybrid work looks like in Australia, and why the future of flex depends on experiences, not just square footage.

In this episode, we cover:

• The evolution of Hub Australia from scrappy community hubs to high-touch, hospitality-driven workspaces.

• How hybrid work is reshaping demand in Australia and what that means for operators and landlords.

• Why partnerships between operators and landlords are essential for creating whole-building experiences.

• The role of hospitality as a true differentiator in flexible workspace.

• The future of flex in Australia: evolving models, member expectations, and the importance of meaningful connections.

Resources Mentioned in this Podcast:

Brad on LinkedIn

Hub Australia website

Connect with your Hosts:

Connect with Giovanni on LinkedIn

Connect with Jamie on LinkedIn

Find Jamie on the Everything Coworking Podcast

WOTSO is Australia’s largest independent flexible workspace operator — and their story is one every operator should hear. From their beginnings as a single site to building a nationwide network, WOTSO has navigated growth, shifting demand, and the evolving landlord-operator relationship while staying true to their brand and community.

In this episode, we sit down with the WOTSO team to unpack how they’ve built a model that works at scale and what operators everywhere can learn from their journey.

What we cover:

• WOTSO’s origin story and how they grew into a national flex operator.

• The keys to scaling without losing community and brand identity.

• How they’ve approached landlord partnerships and real estate strategy.

• Lessons learned from adapting their model across diverse markets.

• Insights into where Australia’s flex market is heading next

Resources Mentioned in this Podcast:

Jessie on LinkedIn

Paula on LinkedIn

WOTSO

Connect with your Hosts:

Connect with Giovanni on LinkedIn

Connect with Jamie on LinkedIn

Find Jamie on the Everything Coworking Podcast

This week’s episode is a little different. Gio takes the mic solo, delivering the keynote at the Flexible Workspace Australia Conference.

In his talk, Gio brings his signature mix of candor and big-picture perspective to what’s happening in the flex industry, in Australia, in the U.S., and globally.

What Gio covers:

• Why operators everywhere are facing similar challenges around demand, landlords, and scaling.

• The critical role community plays, and why it remains flex’s biggest differentiator.

• How landlord partnerships are evolving and what both sides need to make them work.

• What U.S. operators can learn from the Australian market, and vice versa.

• Why the future of flex is local and global at the same time.

If you couldn’t be in the room, this episode brings the keynote to you.

Resources Mentioned in this Podcast:

Flexible Workspace Australia

Connect with your Hosts:

Connect with Giovanni on LinkedIn

Connect with Jamie on LinkedIn

Find Jamie on the Everything Coworking Podcast