Episodes

  • Episode 15 - Interview with Jeff Ridgway
    Feb 11 2026
    Steve Shaw and Dave Rogers dive deep into mobile service for car dealerships—talking pros, cons, and why it’s blowing up right now. Joining us is Jeff Ridgway, a true pioneer in the space, sharing his top tips and real advice for anyone eyeing this move. Whether you’re a dealer or just curious, this one’s packed with insights.
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    44 mins
  • Episode 14 – NADA Wrap Up – The Good Bad and Ugly
    Feb 10 2026
    Hosts Dave Rogers and Steve Shaw wrap up their coverage of the NADA Show – the auto industry's biggest event, held February 3-6, 2026, at the Las Vegas Convention Center.
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    31 mins
  • Episode 13 - Interview with Brad Moyer of Pottstown Honda
    Feb 5 2026
    Dave Rogers (The Prognosticator of Profit) and Steve Shaw (The Sultan of the Service Lane) sit down with Brad Moyer, Service Manager at Piazza Honda of Pottstown, for a real-world masterclass in department transformation.
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    30 mins
  • Episode 12 - Dave Talks Factory Maintenance
    Feb 3 2026
    Dave Rogers unleashes on the pitfalls of sticking to factory maintenance schedules. Co-host Steve Shaw joins as they expose how these "low-cost" plans lead to: · Lower trade-in & future resale values · Unmet customer expectations · Poorly maintained vehicles & lost loyalty Discover real-world consequences and strategies to educate customers, protect vehicle value, and build trust in your service department.
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    27 mins
  • Episode 11 - NADA Stories Part 2
    Jan 29 2026
    Hosts Dave Rogers (The Prophet of Profit) and Steve Shaw (The Sultan of the Service Lane) deliver even more unfiltered survival stories from the front lines of past NADA conventions. Hear additional battle-tested tales: what really delivered results, the sneaky vendor traps that burned dealers' budgets, near-miss scams, overhyped pitches that turned into fixed ops disasters, and those "aha" moments that separate smart investments from expensive regrets.
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    28 mins
  • Episode 10 - A Fresh Look at NADA Pt 1
    Jan 27 2026
    Dave Rogers and Steve Shaw share real-world insights from their experiences at previous NADA conventions — the good, the bad, and the overhyped. They break down what the typical NADA Show experience is really like, highlight standout vendors from past years, expose common pitfalls, and reveal red flags to watch for when dealers evaluate new tools and solutions.
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    26 mins
  • Episode 9 - The Pre-Paid Problem
    Jan 21 2026
    Dave Rogers & Steve Shaw expose the challenges of manufacturer warranty/prepaid maintenance—why it leads to retention issues, post-warranty defection, and lost revenue. Key insights: · Overcoming warranty limitations & loyalty risks · Winning prepaid language to affirm the customer's smart dealership buy · Why adding ONE extra item beyond OEM plans boosts loyalty & gross profit · Advisors: You're dealership-level, not manufacturer—loyalty goes to who signs the check! Essential for Service Managers, Advisors, Fixed Ops Directors, Dealer Principals fighting aftermarket bleed. Listen now to protect your service lane!
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    27 mins
  • Episode 8 - Return to Selling
    Jan 19 2026
    Back to Selling 2026: Shift Your Service Dept to High-Profit Selling Mode! Dave Rogers & Steve Shaw reveal how one retail-minded manager can transform a dealership service department—boosting gross profit, CSI, retention & loyalty in 2026. Explore skill sets (technical vs. production vs. selling vs. administrative), overcoming resistance, and building a customer-focused selling culture without pressure tactics. Perfect for Fixed Ops Directors, Service Managers, Dealer Principals! Hit play to maximize service profitability!
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    27 mins