Felicia Curcuru | CEO, Binti
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Felicia Curcuru | CEO, Binti
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In this episode of Path to Growth, Tracy sits down with Felicia Curcuru, co-founder and CEO of Binti. Felicia shares her journey from growing up in New Jersey as the youngest of three sisters to building a mission-driven tech company focused on transforming the foster care and adoption system in the U.S. Inspired by her sister’s difficult adoption experience, Felicia talks about the early struggles of finding product-market fit, the critical importance of deeply understanding user needs, and how her approach shifted after shadowing social workers for months.
She also offers practical advice on selling to government agencies, including how to build momentum through local adoption and leverage conferences and word-of-mouth. Felicia reflects on her fundraising strategies, emphasizing timing, process discipline, and emotional resilience. The conversation covers her leadership philosophy, values-based hiring, the role of coaching and feedback in personal growth, and the importance of building a transparent and solutions-oriented company culture. This episode is packed with actionable insights for founders and leaders navigating complex problems and systems.