In an ag world driven by automation, efficiency metrics, and shiny new equipment, Tristan Swartz is unapologetically doing things differently — and calling it Doing It Wrong Dairy.

Tristan is a sixth-generation dairy producer in Wisconsin who believes real farming doesn’t need filters, polish, or permission. Farming on his own for more than a decade, Tristan relies heavily on 30+ year-old equipment, practices old-school animal care, and openly questions whether “modern” always means “better.”

In this episode, Tristan shares:

Growing up in a multi-species livestock operation and starting farm work at age four

Why his family exited the dairy industry in the 1990s — and why he came back

Leaving home at 17 to work on a custom wheat harvest crew and becoming a crew leader at 18

His return to Wisconsin and building a farm on his own terms

Why he leaves calves with their mothers and how it impacts herd health and behavior

Milking alternative breeds like Gyr cows and experimenting outside the mainstream

Maintaining a “retirement pasture” for cows he refuses to sell simply because production drops

Why authenticity — not perfection — is what connects people to agriculture

We also dig into the explosive growth of Doing It Wrong Dairy on social media, where Tristan’s honest, sometimes controversial content has resonated with hundreds of thousands of viewers who want to see the real side of farming — not a highlight reel.

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Website: www.Farm4Profit.com

Shareable episode link: https://intro-to-farm4profit.simplecast.com

Email address: Farm4profitllc@gmail.com

Call/Text: 515.207.9640

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Farms today run more digital systems than ever before — GPS-guided equipment, grain accounting software, cloud-connected records, automated livestock and irrigation controls, and online financial tools. And that shift has put agriculture squarely into the Top 10 most-targeted industries for cyberattacks.

In this episode, we sit down with Chris Sherman, founder of TechSupport.Farm, who specializes in helping farmers and ag businesses protect their operations from online threats. Chris breaks down why farms are becoming major hacker targets, the attacks he sees most often, and the simple ways producers can safeguard their data, their money, and their equipment.

We explore real farm-level risks such as:

Phishing emails disguised as invoices, USDA notices, or dealer updates

Ransomware that locks up grain software, field maps, GPS data, or entire farm servers

Extortion scams demanding bitcoin

Attempts to infiltrate connected systems like grain dryers, feed mills, and irrigation controls

Chris explains where farm data actually lives — on equipment, in cloud systems, or in software platforms — and what farmers need to understand about data ownership, platform security, and privacy.

Then we move into practical, easy-to-apply cybersecurity steps every farm can start today:

Creating strong password policies (12+ characters)

Using password managers

Turning on two-factor authentication

Upgrading email security with spam and phishing filters

Separating home WiFi from business and equipment WiFi

Tracking who has login access

Keeping offline backups of critical files

Training your family and employees to spot digital red flags

Chris also shares real-world stories from farms he’s helped — the scams that worked, the ones that were caught in time, and the mistakes he sees repeated across operations of all sizes.

Whether you run a large operation or a small family farm, cybersecurity is now part of running the business. This episode will help you protect what you’ve built, stay ahead of threats, and keep hackers out of your data, your money, and your equipment.

Want Farm4Profit Merch? Custom order your favorite items today!

https://farmfocused.com/farm-4profit/

Don’t forget to like the podcast on all platforms and leave a review where ever you listen!

Website: www.Farm4Profit.com

Shareable episode link: https://intro-to-farm4profit.simplecast.com

Email address: Farm4profitllc@gmail.com

Call/Text: 515.207.9640

Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5Xqw

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Today’s Farm4Fun episode brings you straight to the porch of Braswell Family Farms, where Trey Braswell, the fourth-generation president of a well-known East-Coast egg and feed operation, walks us through his roots, his responsibilities, and the heart behind a business built for generations.

We explore how the farm began in 1943 as a small grist mill — and over 80 years and four generations later has grown into one of the largest private-label and specialty-egg producers on the East Coast, with a robust feed mill and diverse operations.

Trey shares how he started working on the farm in high school — sweeping floors, unloading rail cars, maintaining mill bins — and later earned a business degree to come back with new ideas.

We talk about major milestones under his leadership: building new pullet and layer houses, launching pasture-raised organic egg production, rebranding to Braswell Family Farms (formerly Braswell Foods), and embedding a culture guided by faith and stewardship.

But more than facilities and production, we dig into values: how he works to make employees feel like family, establishes a “Stewardship Team,” and leads with a mission rooted in integrity, humility, and service.

Expect stories — the earliest years, the tough decisions, the vision for organic and cage-free eggs, and what it really means to manage a 4-generation farm business in 2025. All with the honesty and warmth of a conversation on the porch.

Whether you’re a young farmer, seasoned producer, or just curious where your eggs come from, this episode offers a real glimpse into values-driven agriculture, family legacy, and the hard work behind every carton.

Want Farm4Profit Merch? Custom order your favorite items today!

https://farmfocused.com/farm-4profit/

Don’t forget to like the podcast on all platforms and leave a review where ever you listen!

Website: www.Farm4Profit.com

Shareable episode link: https://intro-to-farm4profit.simplecast.com

Email address: Farm4profitllc@gmail.com

Call/Text: 515.207.9640

Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5Xqw

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